Hellmann's Ketchup: Polar bear

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

10 comments

Guest's picture
Guest

this is the best from all 3

Davai's picture
Davai
612 pencils

I agree

TommyO's picture
TommyO
1866 pencils

I agree too.

Guest's picture
Guest

Ripped off. Done at Portfolio Center and Creative Circus in mid 90s and possibly on the creative's online portfolio. He used the same type of illustration, too. You guys suck. Karma will get you, though.

Guest's picture
Guest

Haha, the Shrimp's expression

j2mango's picture
j2mango
534 pencils

i love this one
QQQQQQQQQQQ

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

cool and fresh... fits to fresh brand like Hellmanns:)

Guest's picture
Guest

Ripped off!. Done over 10 years ago.

Guest's picture
Guest

Here's the Portfolio Center ad from the 90's. Similar in concept, but the execution is pushed farther in the Hellmanns series.

http://i331.photobucket.com/albums/l464/fragmatic_photo/shadow.gif

Guest's picture
Guest

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

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