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Hellmann's Ketchup: Polar bear

Hellmann's Ketchup: Polar bear
Your rating: None Average: 8.2 (51 votes)

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

10 Comments

Guest's picture
Guest | Thu, 2010-06-24 05:48
10

this is the best from all 3

Davai's picture 573 pencils
Davai | Thu, 2010-06-24 14:59

I agree

TommyO's picture 1878 pencils
TommyO | Wed, 2010-08-04 14:12

I agree too.

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
Guest | Thu, 2010-06-24 09:02

Ripped off. Done at Portfolio Center and Creative Circus in mid 90s and possibly on the creative's online portfolio. He used the same type of illustration, too. You guys suck. Karma will get you, though.

Guest's picture
Guest | Fri, 2010-06-25 00:53

Haha, the Shrimp's expression

j2mango's picture 532 pencils
j2mango | Wed, 2010-07-07 02:51

i love this one
QQQQQQQQQQQ

Libor Oubrecht's picture 296 pencils
Libor Oubrecht | Tue, 2010-07-20 10:11
8

cool and fresh... fits to fresh brand like Hellmanns:)

Guest's picture
Guest | Wed, 2010-09-22 11:36

Ripped off!. Done over 10 years ago.

Guest's picture
Guest | Wed, 2010-09-22 12:12

Here's the Portfolio Center ad from the 90's. Similar in concept, but the execution is pushed farther in the Hellmanns series.

http://i331.photobucket.com/albums/l464/fragmatic_photo/shadow.gif

Guest's picture
Guest | Thu, 2010-09-23 11:33

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

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