Hellmann's Ketchup: Lion

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

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14 comments

Polishing Turds is My Job's picture
Polishing Turds...
16 pencils

nice art direction. i like it huhu

Dzsoi's picture
Dzsoi
5269 pencils

He shouldn't be eating, it only disturbs the idea.

Nude Copy's picture
Nude Copy
1058 pencils

Creative Circus hs done it way back. Seems like copycat execution.

Guest's picture
Guest

Ripped off. Done at Portfolio Center and Creative Circus in mid 90s and possibly on the creative's online portfolio. He used the same type of illustration, too. You guys suck. Karma will get you, though.

kalpesh78's picture
kalpesh78
2580 pencils

Lol... its lovely.

ideas....30 minutes nahi toh free.

noj's picture
noj
86 pencils

cool:)

rolling.stone's picture
rolling.stone
2740 pencils

hilarious

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~ Quite obviously, I have gathered no moss ! ~

MJStinson77's picture
MJStinson77
601 pencils

Nice. Funny.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

lalith.rajeev's picture
lalith.rajeev
116 pencils

nice...! LoVely

Guest's picture
Guest

looks like student work..

dollypoppin's picture
dollypoppin
1423 pencils

Lol. Poor ketchup-ed man.

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"Nihil sub sole novum"

Guest's picture
Guest

Ripped off. Done over 10 years ago.

Guest's picture
Guest

Here's the Portfolio Center ad from the 90's. Similar in concept, but the execution is pushed farther in the Hellmanns series.

http://i331.photobucket.com/albums/l464/fragmatic_photo/Kettle.gif

Guest's picture
Guest

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

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