Heinz Tomato Ketchup: Really thick
Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
29 Comments
I'm pretty sure this was done before.
Duh, done.
Nice idea!
But looks little weired.
like it.... however the bloody label is skew!
nice. really really nice.
and don't you say done before if you can't give a reference
done by Leo Burnett Paris, 2002. check Coloribus.com (search for Fantasy).
satisfied?
This is really good.
Quite really.
hmm don't like it. The idea is a little bit strange and for me there's no relevance. Also the art direction is terrible.Look at the lable OMG. It's our client too and i've seen a lot better ideas also from me ;)
Yeah, the label is awful. Also, I think I'd rather see the wide opening of the bottle on the top. That would make more sense, being that the glass bottles are always opened on the top.
www.dasgoodads.com
Done :
http://www.joelapompe.net/category/print-outdoor/food-restaurants/page/2/
Yup, there it is.
www.dasgoodads.com
im getting bored of the "thick" thing...
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
You are right. I'm also bored of the cars that are the fastest. The vans that are the spaciest, the SUV that can go either in the city and the forest.....
The fact is that there is no more strategic planing before creating...
Oh... but is there strategic planing on ghost ads?
I'm bored of ghost ads.
I found the original one in the French Art Directors Club of 2002, Leo Burnett Paris. Exact same idea... soon on www.joelapompe.net
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
done b4, duh
poor photoshop work on label
What a simple
quite interesting idea
cool
You know, that's how they keep the Heinz bottles in retail stores. But I'm sure you dinnow of this before.
it shd be inverted.
malditos fusiladores.
I can tell you one thing: That bottle will never hit the shelves.
If you wanted that much sauce on your chips... Now that's REALLY THICK!
http://www.joelapompe.net/2008/07/07/vice-versa-a-lendroit-comme-a-len...
et voilà!
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
merci, Joelapompe.
No mess plastic squeeze bottles were invented to keep abominations like these from ever hitting the shelves.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
There are two ideas in one here:-
1. Humour mixed with common knowledge related to the product.
2. A product 'benefit' dependent on your point of view.
The real idea is buried in a headline apologetically invisible.
This ad contradicts its own reasoning as you cannot buy a cap pack
like this, and if you could, the product benefit would immediately
ruin your meal. It contradicts itself again, as you can buy plastic
packs which squeeze from the bottom, making this ad history.
Right idea (the line), wrong execution (the ad).