Heinz Tomato Ketchup: Really thick

Heinz Tomato Ketchup: Really thick

Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi

Your rating: None Average: 4 (11 votes)

Comments

I'm pretty sure this was done before.

Duh, done.

Nice idea!
But looks little weired.
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like it.... however the bloody label is skew!

nice. really really nice.

and don't you say done before if you can't give a reference

done by Leo Burnett Paris, 2002. check Coloribus.com (search for Fantasy).

satisfied?

I know some people here call 'done' for very different ideas but do we have to remember all ad with the agency's name attached? Some trust would be nice. If more people say it has been done, there is a great chance they aren't all nuts.

This is really good.

hmm don't like it. The idea is a little bit strange and for me there's no relevance. Also the art direction is terrible.Look at the lable OMG. It's our client too and i've seen a lot better ideas also from me ;)

Yeah, the label is awful. Also, I think I'd rather see the wide opening of the bottle on the top. That would make more sense, being that the glass bottles are always opened on the top.

www.dasgoodads.com

Yup, there it is.

www.dasgoodads.com

im getting bored of the "thick" thing...

You are right. I'm also bored of the cars that are the fastest. The vans that are the spaciest, the SUV that can go either in the city and the forest.....
The fact is that there is no more strategic planing before creating...
Oh... but is there strategic planing on ghost ads?

I'm bored of ghost ads.

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One day there will be a marvelous signature here. For the moment there is this.

joelapompe's picture

I found the original one in the French Art Directors Club of 2002, Leo Burnett Paris. Exact same idea... soon on www.joelapompe.net

http://www.joelapompe.net / Facebook : Joelapompe

done b4, duh

Shehzad's picture

poor photoshop work on label

What a simple

quite interesting idea

cool

You know, that's how they keep the Heinz bottles in retail stores. But I'm sure you dinnow of this before.

it shd be inverted.

malditos fusiladores.

I can tell you one thing: That bottle will never hit the shelves.

If you wanted that much sauce on your chips... Now that's REALLY THICK!

joelapompe's picture

merci, Joelapompe.

STRTLRS's picture

No mess plastic squeeze bottles were invented to keep abominations like these from ever hitting the shelves.

www.storytellerscreative.com