Heinz Tomato Ketchup: Really thick

Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi

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29 comments

Kateter's picture
Kateter
2020 pencils

I'm pretty sure this was done before.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Duh, done.

getconnected2001's picture
getconnected2001
989 pencils

Nice idea!
But looks little weired.

creativemix's picture
creativemix
10 pencils

like it.... however the bloody label is skew!

floydeepurple's picture
floydeepurple
349 pencils

nice. really really nice.

floydeepurple's picture
floydeepurple
349 pencils

and don't you say done before if you can't give a reference

Kateter's picture
Kateter
2020 pencils

done by Leo Burnett Paris, 2002. check Coloribus.com (search for Fantasy).

satisfied?

Prof's picture
Prof
1453 pencils

This is really good.

Quite really.

djakuza's picture
djakuza
517 pencils

hmm don't like it. The idea is a little bit strange and for me there's no relevance. Also the art direction is terrible.Look at the lable OMG. It's our client too and i've seen a lot better ideas also from me ;)

dasgoodads's picture
dasgoodads
101 pencils

Yeah, the label is awful. Also, I think I'd rather see the wide opening of the bottle on the top. That would make more sense, being that the glass bottles are always opened on the top.

dasgoodads's picture
dasgoodads
101 pencils

Yup, there it is.

askon's picture
askon
433 pencils

im getting bored of the "thick" thing...

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Brainsugar's picture
Brainsugar
1586 pencils

You are right. I'm also bored of the cars that are the fastest. The vans that are the spaciest, the SUV that can go either in the city and the forest.....
The fact is that there is no more strategic planing before creating...
Oh... but is there strategic planing on ghost ads?

I'm bored of ghost ads.

joelapompe's picture
joelapompe
3464 pencils

I found the original one in the French Art Directors Club of 2002, Leo Burnett Paris. Exact same idea... soon on www.joelapompe.net

http://www.joelapompe.net / Facebook : Joelapompe

raverus's picture
raverus
1478 pencils

done b4, duh

StuartLittle's picture
StuartLittle
468 pencils

poor photoshop work on label

Mahantesh G Harti's picture
Mahantesh G Harti
8 pencils

What a simple

fen1x's picture
fen1x
471 pencils

quite interesting idea

wt_tony's picture
wt_tony
3 pencils

cool

Memyself's picture
Memyself
2 pencils

You know, that's how they keep the Heinz bottles in retail stores. But I'm sure you dinnow of this before.

cp's picture
cp
354 pencils

it shd be inverted.

360 grados's picture
360 grados
305 pencils

malditos fusiladores.

Frits Harkema's picture
Frits Harkema
713 pencils

I can tell you one thing: That bottle will never hit the shelves.

White lion's picture
White lion
9 pencils

If you wanted that much sauce on your chips... Now that's REALLY THICK!

priyanthavij's picture
priyanthavij
66 pencils

merci, Joelapompe.

STRTLRS's picture
STRTLRS
1607 pencils

No mess plastic squeeze bottles were invented to keep abominations like these from ever hitting the shelves.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

There are two ideas in one here:-

1. Humour mixed with common knowledge related to the product.

2. A product 'benefit' dependent on your point of view.

The real idea is buried in a headline apologetically invisible.
This ad contradicts its own reasoning as you cannot buy a cap pack
like this, and if you could, the product benefit would immediately
ruin your meal. It contradicts itself again, as you can buy plastic
packs which squeeze from the bottom, making this ad history.

Right idea (the line), wrong execution (the ad).

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