Heinz: Tomato

Welcome to advertising 1989. We're having a blast here in the creative department: Come in at 12.30 pm, go out for a 3 hour lunch, come back, do some work about "there is so much tomato in Heinz, that its just like a real tomato", win a few awards doing it, go out, snort some coke and retire in Provence at the age of 57 and develop a red-wine problem.

Not a lovely ad but a lovely coment. " farfromflorida"

Agreed comment is fantastic, but are you not being overly harsh here? After all they are selling tomato sauce, yes it is packed with tomatos, what else would it be packed with. I think it is simple and effective... and the 80s rock, I wish I could have a three hour lunch break

I am not being harsh. This type of ad tells no story. Does it need to? I think it does, especially when coming from a brand like Heinz who we all know, we need to hear something new and fresh. And besides the tomatoes inside, there is nothing fresh about Heinz Ketchup. And also bearing in mind that this is coming from McCann London, then I think it is very bad, because the amount of thought that have gone into this campaign is so minimal. It doesn't have to be expensive. Just a bit more interesting for the consumer to read on such a well known product.

I´ve learned advertising looking at Ketchup and Vodka ads between others.

You cant get tired of them but there are so many that I would like to see something new.

i think the line is actually very good: nobody grows ketchup like heinz.
the idea of growing ketchup (not tomatoes) is cool, and that's precisely why they could have gone further.
i agree with the comments about these being almost like "first ideas", i mean, let's transform the product in tomatoes.
these are not bad ads, but they're just ok; and maybe they could have done something really great.

Beautful worms inside u

Nicely done. Kudos to all.

nice comment i wanna go back to the 80ties