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Heinz: Thick

Heinz: Thick
Your rating: None Average: 4.8 (54 votes)

Advertising Agency: Fortune Promoseven, Oman
Creative Director / Art director: Noufal Ali
Copywriter: Vikramaditya Maity
Photographer: Suresh Anthikad
Client servicing: Ajay Menon

Comments

DaMon's picture 503 pencils
Tinglow's picture 622 pencils

Don't know how far it works, but made me smile.

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It comes just like that!

Willey's picture 138 pencils

"How far it works", the ad or the ketchup? or are you wondering whether the ketchup actually holds the fork up right?

Its a good ad, but personally i dont like very thick ketchup.

Dzsoi's picture 4558 pencils

It's not the idea of the year but it certainly works.

Shaka_Zulu's picture 116 pencils

It gave me a smile at first glance, i guess i'm missing the appetizing part of it... maybe they should have used a chip instead of a fork.

ibeg2differ's picture 441 pencils

boring like most of Heinz ads.

Wordnerd's picture 5288 pencils

erm, is thick ketchup a good thing? and i agree, a chip or anything whould have been much better. a fork is forced

ManchuChanchu's picture 701 pencils

ya a smile for me too. i think i like this

the_capywriter's picture 2895 pencils

Don't think a chip would do the trick. As long as you take enough sauce, a chip will probably stand up easily. Off course this is exaggerated, but that's ok. Which does not mean I like the ad... ;)

- adsactly! -

Nhanha's picture 108 pencils

Heinz... Again?!

musau's picture 2 pencils

the creative idea goes 2 ways;

i) Heinz ketchup is so thick it can hold up a fork
ii) Heinz Ketchup is so delicious, you can substitute it for a meal.

Nice!

peak900's picture 206 pencils

i) nobody wants a ketchup so thick
ii) a substitute for a meal - this is a relevant promise - and better than i)

the killer's picture 1487 pencils

it does the job.
not great but funny.

your work is your identity.
http://harshikcreations.blogspot.com/

Bibhuti's picture 22 pencils

This is nice.

FlyingDogs's picture 972 pencils

Just about nice.

Gorilla Lover's picture 84 pencils

Possibly the least creative way to say "thick ketchup".
We need to think of ideas that the account team wouldn't come up with in the first 5 minutes of a brainstorm. please.

everartz's picture 5344 pencils

nıce...
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Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Adela's picture 24 pencils

mmmmmmm I like it!!! simple idea.good!

braindrain's picture 242 pencils

Nice, simple idea. Heinz has been billing itself as the thick ketchup for a long time, so you can't blame the creatives if you don't like the strategy.

This does feel a little spec/student-ish to me. Either that or they need to hire a better food stylist. The ketchup blob just doesn't look right.

chrishale's picture 28 pencils

instead of a fork, maybe a french fry (or other ketchup appropriate food) would've been stronger. i'm not in love but i don't hate it.

Pogi5's picture 253 pencils

Yup it's thick. But that does not look appetizing at all. It reminds me of those dried up gobs of ketchup you'd find pasted on the eat-in trays at Mcdonald's or BK.

Sudharshan's picture 34 pencils

It's a nice visual and neat thought but probably the ketch-up could have looked better.

TING!

TING!

Aen's picture 2 pencils

LOL! People are eating wax now?

elmikel's picture 1153 pencils

thick ketchup? do we really need it?...one of the benefits of a sauce (ketchup as well) should be it's ability to make a meal more juicy, shouldn't it?

anyway, it definitely delivers the message.

paul.b's picture 5 pencils

too much Cabosil.. is good for your health?? :)

hawkline's picture 89 pencils

anyone who doesn't like this needs to lighten up.

sharktera's picture 25 pencils

You have ideas this is most important! You have idea? You have all!

Guest's picture

I'm pretty sure the ketchup is actually covering something completely.... ???

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