24 comments

Tinglow's picture
Tinglow
614 pencils

Don't know how far it works, but made me smile.

Willey's picture
Willey
140 pencils

"How far it works", the ad or the ketchup? or are you wondering whether the ketchup actually holds the fork up right?

Its a good ad, but personally i dont like very thick ketchup.

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

It gave me a smile at first glance, i guess i'm missing the appetizing part of it... maybe they should have used a chip instead of a fork.

Now... inspire me!

ibeg2differ's picture
ibeg2differ
420 pencils

boring like most of Heinz ads.

Wordnerd's picture
Wordnerd
6662 pencils

erm, is thick ketchup a good thing? and i agree, a chip or anything whould have been much better. a fork is forced

ManchuChanchu's picture
ManchuChanchu
701 pencils

ya a smile for me too. i think i like this

capywriter's picture
capywriter
5511 pencils

Don't think a chip would do the trick. As long as you take enough sauce, a chip will probably stand up easily. Off course this is exaggerated, but that's ok. Which does not mean I like the ad... ;)

Nhanha's picture
Nhanha
108 pencils

Heinz... Again?!

musau's picture
musau
2 pencils

the creative idea goes 2 ways;

i) Heinz ketchup is so thick it can hold up a fork
ii) Heinz Ketchup is so delicious, you can substitute it for a meal.

Nice!

peak900's picture
peak900
211 pencils

i) nobody wants a ketchup so thick
ii) a substitute for a meal - this is a relevant promise - and better than i)

Bibhuti's picture
Bibhuti
30 pencils

This is nice.

FlyingDogs's picture
FlyingDogs
968 pencils

Just about nice.

Gorilla Lover's picture
Gorilla Lover
84 pencils

Possibly the least creative way to say "thick ketchup".
We need to think of ideas that the account team wouldn't come up with in the first 5 minutes of a brainstorm. please.

everartz's picture
everartz
7613 pencils

nıce...
--
Everartz

| Everartz |

Adela's picture
Adela
24 pencils

mmmmmmm I like it!!! simple idea.good!

braindrain's picture
braindrain
240 pencils

Nice, simple idea. Heinz has been billing itself as the thick ketchup for a long time, so you can't blame the creatives if you don't like the strategy.

This does feel a little spec/student-ish to me. Either that or they need to hire a better food stylist. The ketchup blob just doesn't look right.

chrishale's picture
chrishale
26 pencils

instead of a fork, maybe a french fry (or other ketchup appropriate food) would've been stronger. i'm not in love but i don't hate it.

Pogi5's picture
Pogi5
253 pencils

Yup it's thick. But that does not look appetizing at all. It reminds me of those dried up gobs of ketchup you'd find pasted on the eat-in trays at Mcdonald's or BK.

Sudharshan's picture
Sudharshan
34 pencils

It's a nice visual and neat thought but probably the ketch-up could have looked better.

TING!

TING!

Aen's picture
Aen
2 pencils

LOL! People are eating wax now?

elmikel's picture
elmikel
1147 pencils

thick ketchup? do we really need it?...one of the benefits of a sauce (ketchup as well) should be it's ability to make a meal more juicy, shouldn't it?

anyway, it definitely delivers the message.

hawkline's picture
hawkline
89 pencils

anyone who doesn't like this needs to lighten up.

sharktera's picture
sharktera
25 pencils

You have ideas this is most important! You have idea? You have all!

Guest's picture
Guest

I'm pretty sure the ketchup is actually covering something completely.... ???

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