Heinz: Thick

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Dalbir
www.AdOfDaMonth.com

Don't know how far it works, but made me smile.

"How far it works", the ad or the ketchup? or are you wondering whether the ketchup actually holds the fork up right?

Its a good ad, but personally i dont like very thick ketchup.

It gave me a smile at first glance, i guess i'm missing the appetizing part of it... maybe they should have used a chip instead of a fork.

boring like most of Heinz ads.

erm, is thick ketchup a good thing? and i agree, a chip or anything whould have been much better. a fork is forced

ya a smile for me too. i think i like this

Don't think a chip would do the trick. As long as you take enough sauce, a chip will probably stand up easily. Off course this is exaggerated, but that's ok. Which does not mean I like the ad... ;)

Heinz... Again?!

the creative idea goes 2 ways;

i) Heinz ketchup is so thick it can hold up a fork
ii) Heinz Ketchup is so delicious, you can substitute it for a meal.

Nice!

it does the job.
not great but funny.

your work is your identity.
http://harshikcreations.blogspot.com/

This is nice.

Just about nice.

Possibly the least creative way to say "thick ketchup".
We need to think of ideas that the account team wouldn't come up with in the first 5 minutes of a brainstorm. please.

nıce...
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Everartz

mmmmmmm I like it!!! simple idea.good!

Nice, simple idea. Heinz has been billing itself as the thick ketchup for a long time, so you can't blame the creatives if you don't like the strategy.

This does feel a little spec/student-ish to me. Either that or they need to hire a better food stylist. The ketchup blob just doesn't look right.

instead of a fork, maybe a french fry (or other ketchup appropriate food) would've been stronger. i'm not in love but i don't hate it.

Yup it's thick. But that does not look appetizing at all. It reminds me of those dried up gobs of ketchup you'd find pasted on the eat-in trays at Mcdonald's or BK.

It's a nice visual and neat thought but probably the ketch-up could have looked better.

TING!

LOL! People are eating wax now?

thick ketchup? do we really need it?...one of the benefits of a sauce (ketchup as well) should be it's ability to make a meal more juicy, shouldn't it?

anyway, it definitely delivers the message.

too much Cabosil.. is good for your health?? :)

anyone who doesn't like this needs to lighten up.

You have ideas this is most important! You have idea? You have all!

I'm pretty sure the ketchup is actually covering something completely.... ???