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Heinz Salad Cream: Pourable Sunshine, Celery

Heinz Salad Cream: Pourable Sunshine, Celery
Your rating: None Average: 10 (1 vote)

Advertising Agency: McCann, London, United Kingdom
Executive Creative Directors: Brian Fraser, Simon Learman
Art Director: Jay Phillips
Copywriter: Neil Clarke
Via: gotads

20 Comments

everartz's picture 7590 pencils

very clean n nice.... i like it...

| Everartz |

chintan ruparel's picture 1516 pencils

yeah, same here. nice subtle use of colours too.

~ old habits die hard, older ones never do ~

A. J. SMITH's picture 2850 pencils

It looks great, but what does 'pourable sunshine' have to do with salad cream?

Unless that's just a brand slogan.

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It's only an ad.

Disco Munky's picture 3934 pencils

These are quite nice.

7/10

Doin' it for the points

Advertising Pawn's picture 421 pencils

Lovely art direction.

http://adpawn.ovh.org

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

philippertl's picture 569 pencils

not really my thing.
Why pourable sunshine?

For hire and desire ... http://www.prettymorning.co.uk

untunghbimo's picture 22 pencils

Why pourable sunshine? I guess because it's more like season... season for the salad, and dry season/summer with the sun shining...

Just a guess...

A. J. SMITH's picture 2850 pencils

That makes sense to me now. I think you might be right.

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It's only an ad.

elmikel's picture 1153 pencils

The art direction is just beautiful! Copy/brand tagline is fine, too. Thumbs up to all three executions!

otto54's picture 381 pencils

Very good art direction, not sure about the idea.

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Advertising pass, pasta remain...

TheVinchiFish's picture 86 pencils

Nice art direction. I think there is no need to say pourable sunshine!
Now its like a ad with a guy drinking coke with a thumb up and the copy says " taste good ".

bigbadfatmadafaka's picture 488 pencils

Nice art direction, nice to look at...soso idea. But really cool to look at.

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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

copycomoelcopi's picture 832 pencils

lovely art direction… not very awesome, but pretty

franksandres's picture 174 pencils

Very good job

jorge21's picture 315 pencils

Lovely art direction!! nice work !!! :O)

Jorge Bryson

mowitsch's picture 84 pencils

excellent

k-rocka's picture 428 pencils

Am I the only one who thinks that the sunshine looks like a condom. I seriously thought this was a condom ad.

Beatboxer's picture 1523 pencils

Dude, which condoms do you use???

I think this is a righteous shot! Thumbs up!

Minimum's picture 1496 pencils

the ones that come with sunshine!
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

thoainguyen's picture 80 pencils

oh llala, beautiful layout

thoai

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