Heinz: Pizza

Helping egyptian fast-food restaurants stay in business since 1992

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Directors: Mohamed Hamdalla, Hesham Ellaban
Art Directors: Tameem Youness, Yahya Esmaele, Mohamed Fouad, Magd El Sherif
Photographer: Hussein Shaban
Illustrators: Ahmed Hefnawy

December, 2009


sold's picture
3305 pencils

bad art.
not a good strategy

Najibus's picture
12 pencils

It is meant to be bad: When you live that particular food experience, you could understand this great strategy.

talkingisfree's picture
2710 pencils

What? We could talk about the strategy and, in my opinion, is not bad at all... but art direction is awesome!

crisis's picture
189 pencils

The bad art is the whole idea. It's very funny.

J Designer's picture
J Designer
2420 pencils

Ew thats pizza??? i would cover that in Ketchup too if i had to eat that. lol very funny. i love the font used in this one.

diegojarrin's picture
2 pencils

me gusta

The Lion's picture
The Lion
122 pencils

Something similar won 2 years ago. Still good work.

Emanresu's picture
2148 pencils

This is the same ad, Ivan has just posted it though. I for one never understood it so I am glad to see it posted here to know what others feel about it.

corporal_hicks's picture
365 pencils

I agree with bad strategy.
Heinz reminds me to vomit with this pizza.

satrianee's picture
3748 pencils

I like the strategy... The art is so obvious to be meant bad. I'm shocked that nobody said "get a translator" yet. I like the irony in this one.

korrapon's picture
2 pencils

I think, if they are helping egyptian fast-food restaurants stay in business since 1992. So, it just almost 18 years. It would be better if they are helping longer than this. something like more than 50 years or 100 years. Then, it would be a strong number to advertise.

papajohn's picture
90 pencils

THESE won gold in cannes this year.

thenewguy's picture
127 pencils

Brilliant. I agree with koorapon. More years would be funnier, but it doesn't lose much, if anything, for the cool little quirks, particularly because the realism is so funny, those photos are completely authentic. Stuff like this totally reminds me of Borat. That food, I can hear weird music playing in the background, the smell of camel shit as you're about to tuck into your "pizza," HA! Right down to the logo being stick-on style. The Heinz Commission travelling abroad: "slap one on it boys; it's another shit-hole we saved."

I think they should make it an ambient campaign. Lol.

fadirahhal's picture
235 pencils


CopyRight's picture
713 pencils

good work Egypt

imagineit's picture
550 pencils

I love this type of art work. These stand out for me.

dialmfor's picture
33 pencils

like this one

stafro's picture
26 pencils

When you see this kind of ads, it is possible to refrain from eating at least 6 months

rolling.stone's picture
2740 pencils

well said


~ Quite obviously, I have gathered no moss ! ~

m00m002000's picture
2 pencils


ola-ruza's picture
2 pencils


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