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Pizza

Agency: 
Published/Aired: 
December 2009
Description: 

Helping egyptian fast-food restaurants stay in business since 1992

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Directors: Mohamed Hamdalla, Hesham Ellaban
Art Directors: Tameem Youness, Yahya Esmaele, Mohamed Fouad, Magd El Sherif
Photographer: Hussein Shaban
Illustrators: Ahmed Hefnawy

Comments (21)

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Highest Rated

ola-ruza's picture
ola-ruza
Activity Score 2

mmmmmmmmmmm

sold's picture
sold
Activity Score 3305

bad art.
not a good strategy

Najibus's picture
Najibus
Activity Score 12

It is meant to be bad: When you live that particular food experience, you could understand this great strategy.

talkingisfree's picture
talkingisfree
Activity Score 2710

What? We could talk about the strategy and, in my opinion, is not bad at all... but art direction is awesome!

crisis's picture
crisis
Activity Score 189

The bad art is the whole idea. It's very funny.

J Designer's picture
J Designer
Activity Score 2420

Ew thats pizza??? i would cover that in Ketchup too if i had to eat that. lol very funny. i love the font used in this one.

diegojarrin's picture
diegojarrin
Activity Score 2

me gusta

The Lion's picture
The Lion
Activity Score 122

Something similar won 2 years ago. Still good work.

Emanresu's picture
Emanresu
Activity Score 2148

This is the same ad, Ivan has just posted it though. I for one never understood it so I am glad to see it posted here to know what others feel about it.

corporal_hicks's picture
corporal_hicks
Activity Score 365

I agree with bad strategy.
Heinz reminds me to vomit with this pizza.

satrianee's picture
satrianee
Activity Score 3748

I like the strategy... The art is so obvious to be meant bad. I'm shocked that nobody said "get a translator" yet. I like the irony in this one.

korrapon's picture
korrapon
Activity Score 2

I think, if they are helping egyptian fast-food restaurants stay in business since 1992. So, it just almost 18 years. It would be better if they are helping longer than this. something like more than 50 years or 100 years. Then, it would be a strong number to advertise.

papajohn's picture
papajohn
Activity Score 90

THESE won gold in cannes this year.

thenewguy's picture
thenewguy
Activity Score 127

Brilliant. I agree with koorapon. More years would be funnier, but it doesn't lose much, if anything, for the cool little quirks, particularly because the realism is so funny, those photos are completely authentic. Stuff like this totally reminds me of Borat. That food, I can hear weird music playing in the background, the smell of camel shit as you're about to tuck into your "pizza," HA! Right down to the logo being stick-on style. The Heinz Commission travelling abroad: "slap one on it boys; it's another shit-hole we saved."

I think they should make it an ambient campaign. Lol.

fadirahhal's picture
fadirahhal
Activity Score 235

no

CopyRight's picture
CopyRight
Activity Score 713

good work Egypt

imagineit's picture
imagineit
Activity Score 550

I love this type of art work. These stand out for me.

dialmfor's picture
dialmfor
Activity Score 33

like this one

stafro's picture
stafro
Activity Score 26

When you see this kind of ads, it is possible to refrain from eating at least 6 months

rolling.stone's picture
rolling.stone
Activity Score 2741

well said

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~ Quite obviously, I have gathered no moss ! ~

m00m002000's picture
m00m002000
Activity Score 2

nice

ola-ruza's picture
ola-ruza
Activity Score 2

mmmmmmmmmmm

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