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Highest Rated

nvalentine's picture
nvalentine
Activity Score 23

Sure a similar idea may have been done before but did it not still grab your attention? I bet you still read the ad and saw who it was for so I doubt Heinz really cares how original you think the ad is. I thought it was a clever use of white space in an unsuspecting location which adds to the effectiveness of the advertisement. Heinz is a well known company and the simplicity of the words given is all that is needed to get their message across. It showed a new product and emphasized its characteristics in a simple picture and the words “Extra Strong Garlic Sauce”. Maybe a personal section in a newspaper seems like a weird spot, but is there really a good place for a garlic sauce advertisement? For every chuckle it will probably get a couple scoffs at its creativity but I still think Heinz did a better job with this ad.

Billoughsby's picture
Billoughsby
Activity Score 5144

Funny.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like.

The Jobless Writer
Will Think for Salary

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

That would certainly draw my attention.

logic's picture
logic
Activity Score 43
Roger Keynes's picture
Roger Keynes
Activity Score 5498

Better. Just agreein'... I

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Totally. And an extra plus to Oral B for being "first". Visually it's not very new.

Lazarus's picture
Lazarus
Activity Score 1536

Let's start thinking about other categories this idea could be used for until we run out.

Wordfruit's picture
Wordfruit
Activity Score 1023

Made me laugh :)

Aphex's picture
Aphex
Activity Score 264

¿Quién quiere apestar a ajo?

"Si eres buen copy, presiona alt + F4"

lakshmi narasimha murthy's picture
lakshmi narasim...
Activity Score 66

simple and nice... grabbed my attention.

Hadrons's picture
Hadrons
Activity Score 6017

sassy :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture
sintra
Activity Score 699

nice one

Reality Check's picture
Reality Check
Activity Score 2537

You might think you’ve seen this idea before, and yet you haven’t seen it quite this way.

Glut's picture
Glut
Activity Score 3937

kind of oldish

simonds08's picture
simonds08
Activity Score 598

awesome

Bogott's picture
Bogott
Activity Score 242

Seen so many times.

kleenex's picture
kleenex
Activity Score 43434

I love it.

shahidali's picture
shahidali
Activity Score 4069

Better than the Oral B. Like it. Execution is also much better.

shahid

Hawrys's picture
Hawrys
Activity Score 198

Nice... but done.

MikeYikes's picture
MikeYikes
Activity Score 117

Stuff like this might have been done, but this still seems fresh.

Bogott's picture
Bogott
Activity Score 242

Feels like elements being afraid/disgusted around something has been done quite a few times.

claire.branighan's picture
claire.branighan
Activity Score 45

okay

juliandeverell's picture
juliandeverell
Activity Score 11

This is simplicity at its best. Using almost the full page in the middle of the classifieds to post one picture of their garlic sauce automatically brings all attention to the bottle in the middle. I can only imagine how expansive it is to print an almost full page ad like this.

Julian Deverell - http://www.mediasnap.co.uk

nvalentine's picture
nvalentine
Activity Score 23

Sure a similar idea may have been done before but did it not still grab your attention? I bet you still read the ad and saw who it was for so I doubt Heinz really cares how original you think the ad is. I thought it was a clever use of white space in an unsuspecting location which adds to the effectiveness of the advertisement. Heinz is a well known company and the simplicity of the words given is all that is needed to get their message across. It showed a new product and emphasized its characteristics in a simple picture and the words “Extra Strong Garlic Sauce”. Maybe a personal section in a newspaper seems like a weird spot, but is there really a good place for a garlic sauce advertisement? For every chuckle it will probably get a couple scoffs at its creativity but I still think Heinz did a better job with this ad.

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