Heinz Ketchup: Pizza

Helping egyptian fast-food restaurants stay in business since 1992

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Directors: Mohamed Hamdalla, Hesham Ellaban
Art Directors: Tameem Youness, Yahya Esmaele, Mohamed Fouad, Magd El Sherif
Photographer: Hussein Shaban
Illustrators: Ahmed Hefnawy

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21 comments

sold's picture
sold
3219 pencils

bad art.
not a good strategy

Najibus's picture
Najibus
12 pencils

It is meant to be bad: When you live that particular food experience, you could understand this great strategy.

talkingisfree's picture
talkingisfree
2572 pencils

What? We could talk about the strategy and, in my opinion, is not bad at all... but art direction is awesome!

crisis's picture
crisis
189 pencils

The bad art is the whole idea. It's very funny.

J Designer's picture
J Designer
2420 pencils

Ew thats pizza??? i would cover that in Ketchup too if i had to eat that. lol very funny. i love the font used in this one.

diegojarrin's picture
diegojarrin
2 pencils

me gusta

The Lion's picture
The Lion
122 pencils

Something similar won 2 years ago. Still good work.

Emanresu's picture
Emanresu
2150 pencils

This is the same ad, Ivan has just posted it though. I for one never understood it so I am glad to see it posted here to know what others feel about it.

corporal_hicks's picture
corporal_hicks
365 pencils

I agree with bad strategy.
Heinz reminds me to vomit with this pizza.

satrianee's picture
satrianee
3748 pencils

I like the strategy... The art is so obvious to be meant bad. I'm shocked that nobody said "get a translator" yet. I like the irony in this one.

korrapon's picture
korrapon
2 pencils

I think, if they are helping egyptian fast-food restaurants stay in business since 1992. So, it just almost 18 years. It would be better if they are helping longer than this. something like more than 50 years or 100 years. Then, it would be a strong number to advertise.

papajohn's picture
papajohn
90 pencils

THESE won gold in cannes this year.

thenewguy's picture
thenewguy
127 pencils

Brilliant. I agree with koorapon. More years would be funnier, but it doesn't lose much, if anything, for the cool little quirks, particularly because the realism is so funny, those photos are completely authentic. Stuff like this totally reminds me of Borat. That food, I can hear weird music playing in the background, the smell of camel shit as you're about to tuck into your "pizza," HA! Right down to the logo being stick-on style. The Heinz Commission travelling abroad: "slap one on it boys; it's another shit-hole we saved."

I think they should make it an ambient campaign. Lol.

fadirahhal's picture
fadirahhal
235 pencils

no

CopyRight's picture
CopyRight
715 pencils

good work Egypt

imagineit's picture
imagineit
552 pencils

I love this type of art work. These stand out for me.

dialmfor's picture
dialmfor
33 pencils

like this one

stafro's picture
stafro
26 pencils

When you see this kind of ads, it is possible to refrain from eating at least 6 months

rolling.stone's picture
rolling.stone
2740 pencils

well said

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~ Quite obviously, I have gathered no moss ! ~

m00m002000's picture
m00m002000
2 pencils

nice

ola-ruza's picture
ola-ruza
2 pencils

mmmmmmmmmmm

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