Heinz Ketchup: Fries

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Ahmed Hussein
Art Director: Mohamed Moftah
Graphic Designer: Neviene Ragab
Copywriter: Noura Yousry
Photographer: AO Studio - Ahmed Othman
3D Artist: AO Studio - Ebrahim Barakat
Retoucher: AO Studio - Ahmed Othman


Shawali's picture
8448 pencils

What it says basically is that with Heinz, you will only have the taste of ketchup, whatever the food you put it on is.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
4056 pencils

agree completely. seems like they thought this would be a clever execution but lost sight of what the message would actually be

salil.sharma's picture
2381 pencils

Excellent Execution

Andrej Troha's picture
Andrej Troha
613 pencils

I think the idea was that Heinz Tomato ketchup “makes the food”. But it got seriously lost in translation.
Concept is OK, art is OK, they just don’t work together…

MindDrift's picture
1150 pencils

The visual could have benefited from a small tagline. It's too open for misinterpretation.

auliviet's picture
179 pencils

I agree with your point. Art and concept are nice but should have a tagline to guide the customers

Horsefly's picture
2 pencils

Isn't this concept about how thick Heinz ketchup is? Per the 70s commercials with "Anticipation" playing and close up of the ketchup thinking about dropping out of the bottle. I believe that was Heinz.

Johnny Cate's picture
Johnny Cate
51 pencils

Grosses me out but yeah, it's somehow still really cool.

kleenex's picture
36242 pencils

They have a idea for sure, BUTTT I say the idea fails to sell the product.

jackblack's picture
2328 pencils

Simply horrible.

eczemainchildren's picture
7 pencils

I like it ! :-)

antmiles's picture
2 pencils

I think the idea is 'without ketchup chips don't exist' but this execution conveys other meanings too

Log in or register to post comments