Heinz Ketchup: Fries

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Ahmed Hussein
Art Director: Mohamed Moftah
Graphic Designer: Neviene Ragab
Copywriter: Noura Yousry
Photographer: AO Studio - Ahmed Othman
3D Artist: AO Studio - Ebrahim Barakat
Retoucher: AO Studio - Ahmed Othman

12 comments

Shawali's picture
Shawali
8407 pencils

What it says basically is that with Heinz, you will only have the taste of ketchup, whatever the food you put it on is.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
certaintly
4056 pencils

agree completely. seems like they thought this would be a clever execution but lost sight of what the message would actually be

salil.sharma's picture
salil.sharma
2278 pencils

Excellent Execution

Andrej Troha's picture
Andrej Troha
613 pencils

I think the idea was that Heinz Tomato ketchup “makes the food”. But it got seriously lost in translation.
Concept is OK, art is OK, they just don’t work together…

MindDrift's picture
MindDrift
1119 pencils

The visual could have benefited from a small tagline. It's too open for misinterpretation.

auliviet's picture
auliviet
179 pencils

I agree with your point. Art and concept are nice but should have a tagline to guide the customers

Horsefly's picture
Horsefly
2 pencils

Isn't this concept about how thick Heinz ketchup is? Per the 70s commercials with "Anticipation" playing and close up of the ketchup thinking about dropping out of the bottle. I believe that was Heinz.

Johnny Cate's picture
Johnny Cate
51 pencils

Grosses me out but yeah, it's somehow still really cool.

kleenex's picture
kleenex
30898 pencils

They have a idea for sure, BUTTT I say the idea fails to sell the product.

jackblack's picture
jackblack
2328 pencils

Simply horrible.

eczemainchildren's picture
eczemainchildren
7 pencils

I like it ! :-)

antmiles's picture
antmiles
2 pencils

I think the idea is 'without ketchup chips don't exist' but this execution conveys other meanings too

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