23 comments

Slashh's picture
Slashh
294 pencils

Is this supposed to be a thickness message?

umbee's picture
umbee
36 pencils

did you ge the idea?

umbee.com

Naziro's picture
Naziro
350 pencils

is it good when it's that thick?!

umbee's picture
umbee
36 pencils

did you get the idea?

umbee.com

antonioC's picture
antonioC
30 pencils

looks wierd. not appealing to my 3 seconds...

gerrit-donat's picture
gerrit-donat
8 pencils

well, it took 5sec, but the special thing is, that the ketchup stays in shape though the bottle is broken. a little copy for the according message would have been nice, though :)
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djspiralz's picture
djspiralz
491 pencils

if u understood it like that, then there's no need for a copy

gerrit-donat's picture
gerrit-donat
8 pencils

well, for sure. but if a clever guy like me needs 5 sec to come to this conclusion, what about the low-involved people!?

fifthbullet's picture
fifthbullet
188 pencils

even though i get it straight away but i agree that add a word there will be nice

addyhoch10's picture
addyhoch10
2592 pencils

looks gross and gory.

and this will take hours of nerve-wracking bottle shaking to get this stuff out of the bottle in the usual way...

Spanky's picture
Spanky
4899 pencils

looks like student work. assuming the student has good photoshop skills.

creative_assylum's picture
creative_assylum
134 pencils

maybe frozen or expired ketchup

itch's picture
itch
806 pencils

excuse myself.. i dun get dis ad the very first few moments i c it.

* it's not how good you are. it's how good you want it to be *

klaussnow's picture
klaussnow
1675 pencils

Heintz built its brand on it being the thickest, there was one some time ago that was brilliant, this one is ...nice, good but that other one....

... its already been done...

Christina's picture
Christina
24 pencils

Looks like a dangerous product to me...

umbee's picture
umbee
36 pencils

did you get the idea?

umbee.com

Spanky's picture
Spanky
4899 pencils

i'm pretty sure everyone got the idea. they just don't seem to like it. it's nowhere near as good as the headline driven stuff from a few years ago.

oshe's picture
oshe
852 pencils

the photo and the production its great, but the idea i dont get it, at less that the brand want communicate that the pruduct isnt liquid. wired, dont?

··o.s.h.e··

jungleraven's picture
jungleraven
291 pencils

brilliant, i say...

pandazzzz's picture
pandazzzz
49 pencils

so scary me a bit about da product... it make me don't sure for safe my life

teenie's picture
teenie
1894 pencils

I like it. It's a change from the waiting-for-the-ketchup-to-pour ads, but it vehicles the same message.

Crayon's picture
Crayon
163 pencils

i say brilliant eather. Heinz positioning as the most thick ketchup. Well done have been shown...

cortescreativo's picture
cortescreativo
118 pencils

i get it at first sight... 5 seconds seems to much....

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

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