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23 Comments
Is this supposed to be a thickness message?
did you ge the idea?
umbee.com
is it good when it's that thick?!
did you get the idea?
umbee.com
looks wierd. not appealing to my 3 seconds...
well, it took 5sec, but the special thing is, that the ketchup stays in shape though the bottle is broken. a little copy for the according message would have been nice, though :)
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attend to my words
if u understood it like that, then there's no need for a copy
well, for sure. but if a clever guy like me needs 5 sec to come to this conclusion, what about the low-involved people!?
attend to my words
even though i get it straight away but i agree that add a word there will be nice
criticize is way easier than create. use more brain.
looks gross and gory.
and this will take hours of nerve-wracking bottle shaking to get this stuff out of the bottle in the usual way...
looks like student work. assuming the student has good photoshop skills.
maybe frozen or expired ketchup
excuse myself.. i dun get dis ad the very first few moments i c it.
* it's not how good you are. it's how good you want it to be *
Heintz built its brand on it being the thickest, there was one some time ago that was brilliant, this one is ...nice, good but that other one....
... its already been done...
Looks like a dangerous product to me...
did you get the idea?
umbee.com
i'm pretty sure everyone got the idea. they just don't seem to like it. it's nowhere near as good as the headline driven stuff from a few years ago.
the photo and the production its great, but the idea i dont get it, at less that the brand want communicate that the pruduct isnt liquid. wired, dont?
··o.s.h.e··
oshe.pb@hotmail.com
brilliant, i say...
Sell the sizzle, not the steak.
so scary me a bit about da product... it make me don't sure for safe my life
I like it. It's a change from the waiting-for-the-ketchup-to-pour ads, but it vehicles the same message.
i say brilliant eather. Heinz positioning as the most thick ketchup. Well done have been shown...
i get it at first sight... 5 seconds seems to much....
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
(miguelandréscortés / Graphic Creative / Y&R)