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ibeg2differ's picture
420 pencils

How does this relate to food?

Misstree's picture
425 pencils

shouldn't this be 'extraordinarily good'??? n how is jewellery 'ordinary'??? r they tryin 2 say tht i'll eat my jewellery if it's soaked in ketchup??? i don't get it!! anywez, these ads r really bad & they don't make me feel like dunking a samosa in Heinz...


Not all who wander are lost.

Misstree's picture
425 pencils

Oh wait!! is that pasta made 2 look like jewellery??? even the blown up version is a li'l unclear...


Not all who wander are lost.

sonucoues2002's picture
804 pencils

dosent looks like food to me
need to learn some photoshop and photography skills dude

nice gaijin's picture
nice gaijin
815 pencils

what kind of white trash puts ketchup on their pasta? extraordinarily mediocre.

MFS09's picture
22 pencils

you know who you never see wearing pasta jewlery? mexicans. yeah mexicans. makes you think huh?

niru1984's picture
54 pencils

Good try... Trying to be different & quirky is the first step in creating great ideas.

Mandla N's picture
Mandla N
90 pencils

lol guys please...... jewellery and food? where is the link?

partho's picture
46 pencils

Only the Logo looks Great..Art director should go back to school!

daniel_glezmilan's picture
282 pencils

i dont like this, sorry.

gmint7's picture
2685 pencils


fucked up strategy


niru1984's picture
54 pencils

It's a good try concept-wise, but it takes Heinz nowhere.

wildbore's picture
749 pencils

hrrrr..... 2 much of cocain, little bit of imagination!

Kateter's picture
2020 pencils

sooooooo bad.

*checks family jewellery if it's not made of pasta*

SamSantoyo's picture
24 pencils

while i agree with "Trying to be different & quirky is the first step in creating great ideas", I'm not sure if Heinz was the right company for this experiment. Concept is not difficult to get, but again i agree that it takes Heinz nowhere.

picktokyo's picture
1404 pencils

I think that's dry pasta arranged like jewelry with heinz inside?

But still don't get it

enkate's picture
4 pencils

:) please let me tell you some tru facts: this is not a photoshop, this is a real photo of jewellery (hand)made of pasta.... and heinz ketchup is there as precious stone...

I can't see any brain here guys*

chocmilkshake24's picture
2 pencils

exactly! thank you! though maybe it's just b/c they weren't aware of the childhood trend of girls making "jewelry" out of dried pasta before. if they knew that it'd be a lot clearer. just my 2 cents.

gmint7's picture
2685 pencils


ah .. after i zoomed in..
now it makes sense


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