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Heinz: Jewels, 2

Heinz: Jewels, 2
Your rating: None Average: 4.2 (20 votes)

Ordinary things. Extraordinary good.

Advertising Agency: MARK/BBDO, Czech Republic
Via: adverbox

19 Comments

ibeg2differ's picture 420 pencils

How does this relate to food?

Misstree's picture 401 pencils

shouldn't this be 'extraordinarily good'??? n how is jewellery 'ordinary'??? r they tryin 2 say tht i'll eat my jewellery if it's soaked in ketchup??? i don't get it!! anywez, these ads r really bad & they don't make me feel like dunking a samosa in Heinz...

.............................

Not all who wander are lost.

Misstree's picture 401 pencils

Oh wait!! is that pasta made 2 look like jewellery??? even the blown up version is a li'l unclear...

.............................

Not all who wander are lost.

sonucoues2002's picture 806 pencils

dosent looks like food to me
need to learn some photoshop and photography skills dude

nice gaijin's picture 815 pencils

what kind of white trash puts ketchup on their pasta? extraordinarily mediocre.

MFS09's picture 22 pencils

you know who you never see wearing pasta jewlery? mexicans. yeah mexicans. makes you think huh?

niru1984's picture 54 pencils

Good try... Trying to be different & quirky is the first step in creating great ideas.

Mandla N's picture 92 pencils

lol guys please...... jewellery and food? where is the link?

One may miss the mark by aiming too high as too low.

partho's picture 46 pencils

Only the Logo looks Great..Art director should go back to school!

look who's watching!

daniel_glezmilan's picture 282 pencils
gmint7's picture 2679 pencils

:::J:::

fucked up strategy

:::J:::

niru1984's picture 54 pencils

It's a good try concept-wise, but it takes Heinz nowhere.

wildbore's picture 753 pencils

hrrrr..... 2 much of cocain, little bit of imagination!

Kateter's picture 2040 pencils

sooooooo bad.

*checks family jewellery if it's not made of pasta*

SamSantoyo's picture 24 pencils

while i agree with "Trying to be different & quirky is the first step in creating great ideas", I'm not sure if Heinz was the right company for this experiment. Concept is not difficult to get, but again i agree that it takes Heinz nowhere.

picktokyo's picture 1410 pencils

I think that's dry pasta arranged like jewelry with heinz inside?

But still don't get it

enkate's picture 4 pencils

:) please let me tell you some tru facts: this is not a photoshop, this is a real photo of jewellery (hand)made of pasta.... and heinz ketchup is there as precious stone...

I can't see any brain here guys*

chocmilkshake24's picture 2 pencils

exactly! thank you! though maybe it's just b/c they weren't aware of the childhood trend of girls making "jewelry" out of dried pasta before. if they knew that it'd be a lot clearer. just my 2 cents.

gmint7's picture 2679 pencils

:::J:::

ah .. after i zoomed in..
now it makes sense

:::J:::

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