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Instant Hot Steak

Agency: 
Published/Aired: 
June 2008
Description: 

Retouching: Yelle@livingroom.be

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps

Comments (23)

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Highest Rated

Gravedolphin's picture
Gravedolphin
Activity Score 18

a big no no

CND's picture
CND
Activity Score 48

so? i'm going to put ketchup on my frozen vegetables?

back2b's picture
back2b
Activity Score 191

It's hot ketchup.

weedtweed's picture
weedtweed
Activity Score 62

but we're talking about spiciness, not temperature-hot.

spicy does not = hot.

smilepig's picture
smilepig
Activity Score 254

feel wanna eat? I think it's just only show the gimmick.

StuartLittle's picture
StuartLittle
Activity Score 468

Why are they using "Hot" in the sense of Oven Hot, every one knows its for spicy.

madhavsawant's picture
madhavsawant
Activity Score 10

basic thought ...

vaikunta's picture
vaikunta
Activity Score 64

There is pocket Knife on the kitchen table! Why?

_AtHeNA_'s picture
_AtHeNA_
Activity Score 10

The picture of raw meet and frozen vegetable is not good for the product. After all, the advertisement for food( or seasoning for that matter) should look delicious.
I think the creatives are so eager to show this execution , they didn't think how it makes the product look.

Cris's picture
Cris
Activity Score 47

not tasty...

salvarredy's picture
salvarredy
Activity Score 354

Nice art direction, nice photos, nice campaign, really works for me.

copyanalysis's picture
copyanalysis
Activity Score 62

horrible looking

phoamcor's picture
phoamcor
Activity Score 1284

Ridiculous logic.

Fail.

ADtention's picture
ADtention
Activity Score 4

They want to point out the hotness of Heinz ketchup.
Nothing else.

I like it.
And btw, it's not a pocket knife,it's a Laguiole knife...

getconnected2001's picture
getconnected2001
Activity Score 987

HOT ? give a break!

reactor's picture
reactor
Activity Score 294

This ad misleads the average consumer. Not acceptable especially for a food ad.

Reactor

neuclone's picture
neuclone
Activity Score 88

hahahaha

Great!

I like it!

Corbeen's picture
Corbeen
Activity Score 1093

good idea.

samjhana's picture
samjhana
Activity Score 4

it is suprising that it got Canneslion.

wizdumtuth's picture
wizdumtuth
Activity Score 4
deacotrim's picture
deacotrim
Activity Score 75

i love that campaign! i think it deserved the lion.

andrea cotrim
www.andreacotrim.com

koothara's picture
koothara
Activity Score 50

forced!!

kr34t1v3's picture
kr34t1v3
Activity Score 33

oh god why would someone hire a person to do this silly crap worthless

Gravedolphin's picture
Gravedolphin
Activity Score 18

a big no no

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