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Heinz Hot Ketchup: Instant Hot Steak

Heinz Hot Ketchup: Instant Hot Steak
Your rating: None Average: 4.7 (24 votes)

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be

Comments

CND's picture 48 pencils

so? i'm going to put ketchup on my frozen vegetables?

back2b's picture 193 pencils

It's hot ketchup.

weedtweed's picture 64 pencils

but we're talking about spiciness, not temperature-hot.

spicy does not = hot.

smilepig's picture 239 pencils

feel wanna eat? I think it's just only show the gimmick.

StuartLittle's picture 468 pencils

Why are they using "Hot" in the sense of Oven Hot, every one knows its for spicy.

madhavsawant's picture 10 pencils
vaikunta's picture 64 pencils

There is pocket Knife on the kitchen table! Why?

_AtHeNA_'s picture 12 pencils

The picture of raw meet and frozen vegetable is not good for the product. After all, the advertisement for food( or seasoning for that matter) should look delicious.
I think the creatives are so eager to show this execution , they didn't think how it makes the product look.

Dzsoi's picture 4558 pencils

Yep, creative but doesn't sell.

Cris's picture 47 pencils

not tasty...

salvarredy's picture 293 pencils

Nice art direction, nice photos, nice campaign, really works for me.

copyanalysis's picture 62 pencils

horrible looking

Rommis's picture 74 pencils

Well, it makes me think there is no fresh food in Belgium...

phoamcor's picture 1183 pencils

Ridiculous logic.

Fail.

ADtention's picture 4 pencils

They want to point out the hotness of Heinz ketchup.
Nothing else.

I like it.
And btw, it's not a pocket knife,it's a Laguiole knife...

AD!tention

getconnected2001's picture 992 pencils

HOT ? give a break!

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http://indianadsblog.blogspot.com/
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reactor's picture 296 pencils

This ad misleads the average consumer. Not acceptable especially for a food ad.

Reactor

neuclone's picture 63 pencils

hahahaha

Great!

I like it!

Corbeen's picture 426 pencils

good idea.

samjhana's picture 4 pencils

it is suprising that it got Canneslion.

wizdumtuth's picture 4 pencils
deacotrim's picture 75 pencils

i love that campaign! i think it deserved the lion.

andrea cotrim
www.andreacotrim.com

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