Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be
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24 Comments
so? i'm going to put ketchup on my frozen vegetables?
It's hot ketchup.
but we're talking about spiciness, not temperature-hot.
spicy does not = hot.
feel wanna eat? I think it's just only show the gimmick.
Why are they using "Hot" in the sense of Oven Hot, every one knows its for spicy.
basic thought ...
www.madhavsawant.blogspot.com
There is pocket Knife on the kitchen table! Why?
The picture of raw meet and frozen vegetable is not good for the product. After all, the advertisement for food( or seasoning for that matter) should look delicious.
I think the creatives are so eager to show this execution , they didn't think how it makes the product look.
not tasty...
Nice art direction, nice photos, nice campaign, really works for me.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
horrible looking
Well, it makes me think there is no fresh food in Belgium...
Ridiculous logic.
Fail.
They want to point out the hotness of Heinz ketchup.
Nothing else.
I like it.
And btw, it's not a pocket knife,it's a Laguiole knife...
AD!tention
HOT ? give a break!
This ad misleads the average consumer. Not acceptable especially for a food ad.
Reactor
hahahaha
Great!
I like it!
good idea.
it is suprising that it got Canneslion.
Done. 2004. Won nominations at Cannes as well. Only difference 2004- raw food, 2008- frozen raw food.
http://www.coloribus.com/paedia/prints/2004/4/18/
http://www.coloribus.com/paedia/prints/2004/04/18/55060/
http://www.coloribus.com/paedia/prints/2004/04/18/55059/
i love that campaign! i think it deserved the lion.
andrea cotrim
www.andreacotrim.com
forced!!
oh god why would someone hire a person to do this silly crap worthless
a big no no