Heinz Hot Ketchup: Instant Hot Steak

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be

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23 comments

CND's picture
CND
48 pencils

so? i'm going to put ketchup on my frozen vegetables?

back2b's picture
back2b
191 pencils

It's hot ketchup.

weedtweed's picture
weedtweed
62 pencils

but we're talking about spiciness, not temperature-hot.

spicy does not = hot.

smilepig's picture
smilepig
254 pencils

feel wanna eat? I think it's just only show the gimmick.

StuartLittle's picture
StuartLittle
468 pencils

Why are they using "Hot" in the sense of Oven Hot, every one knows its for spicy.

madhavsawant's picture
madhavsawant
10 pencils

basic thought ...

vaikunta's picture
vaikunta
64 pencils

There is pocket Knife on the kitchen table! Why?

_AtHeNA_'s picture
_AtHeNA_
10 pencils

The picture of raw meet and frozen vegetable is not good for the product. After all, the advertisement for food( or seasoning for that matter) should look delicious.
I think the creatives are so eager to show this execution , they didn't think how it makes the product look.

Cris's picture
Cris
47 pencils

not tasty...

salvarredy's picture
salvarredy
352 pencils

Nice art direction, nice photos, nice campaign, really works for me.

copyanalysis's picture
copyanalysis
62 pencils

horrible looking

phoamcor's picture
phoamcor
1284 pencils

Ridiculous logic.

Fail.

ADtention's picture
ADtention
4 pencils

They want to point out the hotness of Heinz ketchup.
Nothing else.

I like it.
And btw, it's not a pocket knife,it's a Laguiole knife...

getconnected2001's picture
getconnected2001
989 pencils

HOT ? give a break!

reactor's picture
reactor
294 pencils

This ad misleads the average consumer. Not acceptable especially for a food ad.

Reactor

neuclone's picture
neuclone
90 pencils

hahahaha

Great!

I like it!

Corbeen's picture
Corbeen
1070 pencils

good idea.

samjhana's picture
samjhana
4 pencils

it is suprising that it got Canneslion.

wizdumtuth's picture
wizdumtuth
4 pencils
deacotrim's picture
deacotrim
75 pencils

i love that campaign! i think it deserved the lion.

andrea cotrim
www.andreacotrim.com

koothara's picture
koothara
50 pencils

forced!!

kr34t1v3's picture
kr34t1v3
33 pencils

oh god why would someone hire a person to do this silly crap worthless

Gravedolphin's picture
Gravedolphin
18 pencils

a big no no

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