Heinz Hot Ketchup: Instant Hot Fish

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be

14 comments

bompa's picture
bompa
318 pencils

again?

fractalrene's picture
fractalrene
1504 pencils

It doesn´t look appealing at all... not even with the ketchup.

kgeiger's picture
kgeiger
7179 pencils

Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.

McBain5000's picture
McBain5000
115 pencils

nasty, looks like a couple bars of soap!

nomienick's picture
nomienick
44 pencils

looks delicious - what is it?

sismo83's picture
sismo83
38 pencils

again?

salvarredy's picture
salvarredy
352 pencils

Nice art direction, nice photos, nice campaign, really works for me.

XL's picture
XL
214 pencils

This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.

phoamcor's picture
phoamcor
1284 pencils

Stoopid.

Fail.

reactor's picture
reactor
294 pencils

Totally confusing and unappealing to a consumer

Reactor

Corbeen's picture
Corbeen
1095 pencils

so many comments like given from accounts. .. good idea.

tinotino's picture
tinotino

again hot!?!! but..great!

Guest's picture
Guest

what r u going to show? plz explain.

Boxey's picture
Boxey
8885 pencils

gross.

Log in or register to post comments