Heinz Hot Ketchup: Instant Hot Fish
Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be
Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be
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15 Comments
again?
It doesn´t look appealing at all... not even with the ketchup.
Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.
nasty, looks like a couple bars of soap!
looks delicious - what is it?
again?
Nice art direction, nice photos, nice campaign, really works for me.
SALVA.
www.juansalvarredy.com
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This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.
Fish´s looking like soap. I wouldn´t eat soap even with ketchup...
Stoopid.
Fail.
Totally confusing and unappealing to a consumer
Reactor
so many comments like given from accounts. .. good idea.
again hot!?!! but..great!
what r u going to show? plz explain.
gross.