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Heinz Hot Ketchup: Instant Hot Fish

Heinz Hot Ketchup: Instant Hot Fish
Your rating: None Average: 4.3 (23 votes)

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be

15 Comments

bompa's picture 318 pencils

again?

Rene Fractal's picture 1430 pencils

It doesn´t look appealing at all... not even with the ketchup.

kgeiger's picture 6569 pencils

Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.

McBain5000's picture 115 pencils

nasty, looks like a couple bars of soap!

nomienick's picture 44 pencils

looks delicious - what is it?

sismo83's picture 38 pencils

again?

salvarredy's picture 354 pencils

Nice art direction, nice photos, nice campaign, really works for me.

XL's picture 214 pencils

This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.

Rommis's picture 74 pencils

Fish´s looking like soap. I wouldn´t eat soap even with ketchup...

phoamcor's picture 1190 pencils

Stoopid.

Fail.

reactor's picture 294 pencils

Totally confusing and unappealing to a consumer

Reactor

Corbeen's picture 966 pencils

so many comments like given from accounts. .. good idea.

tinotino's picture

again hot!?!! but..great!

Guest's picture

what r u going to show? plz explain.

Boxey's picture 8882 pencils

gross.

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