Ads of the World A Graphics.com site

Heinz Hot Ketchup: Instant Hot Fish

Heinz Hot Ketchup: Instant Hot Fish
Your rating: None Average: 4.3 (22 votes)

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be

Comments

bompa's picture 304 pencils
bompa | Mon, 2008-06-09 20:51

again?

Rene Fractal's picture 1430 pencils
Rene Fractal | Mon, 2008-06-09 23:44

It doesn´t look appealing at all... not even with the ketchup.

kgeiger's picture 5158 pencils
kgeiger | Tue, 2008-06-10 02:13

Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.

McBain5000's picture 115 pencils
McBain5000 | Tue, 2008-06-10 02:11

nasty, looks like a couple bars of soap!

nomienick's picture 44 pencils
nomienick | Tue, 2008-06-10 04:30

looks delicious - what is it?

sismo83's picture 38 pencils
sismo83 | Tue, 2008-06-10 04:46

again?

salvarredy's picture 293 pencils
salvarredy | Tue, 2008-06-10 08:02

Nice art direction, nice photos, nice campaign, really works for me.

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

XL's picture 216 pencils
XL | Tue, 2008-06-10 08:53

This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.

Rommis's picture 74 pencils
Rommis | Tue, 2008-06-10 09:45

Fish´s looking like soap. I wouldn´t eat soap even with ketchup...

phoamcor's picture 1183 pencils
phoamcor | Tue, 2008-06-10 09:49

Stoopid.

Fail.

reactor's picture 296 pencils
reactor | Wed, 2008-06-11 07:43

Totally confusing and unappealing to a consumer

Reactor

Corbeen's picture 426 pencils
Corbeen | Wed, 2008-06-11 14:48

so many comments like given from accounts. .. good idea.

tinotino's picture
Guest | Mon, 2008-11-24 09:32

again hot!?!! but..great!

Guest's picture
Guest | Tue, 2009-02-10 04:43

what r u going to show? plz explain.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!