Heinz Hot Ketchup: Instant Hot Fish

again?

It doesn´t look appealing at all... not even with the ketchup.

Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.

nasty, looks like a couple bars of soap!

looks delicious - what is it?

again?

Nice art direction, nice photos, nice campaign, really works for me.

This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.

Fish´s looking like soap. I wouldn´t eat soap even with ketchup...

Stoopid.

Fail.

Totally confusing and unappealing to a consumer

so many comments like given from accounts. .. good idea.

again hot!?!! but..great!

what r u going to show? plz explain.

gross.