Heinz Hot Ketchup: Burn

Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam, Israel

21 comments

Davosk's picture
Davosk
4815 pencils

Fresh approach but there's something not quite right with execution. Haven't seen it before though.

devanteswing's picture
devanteswing
23 pencils

I don't think I get it. But I'd like to say something constructive, so here goes............. Ok well at least I tried.

crsh1976's picture
crsh1976
14 pencils

It's "hot" ketchup.. so hot it burns the weiner.. it ends there. Not sure where the ketchup went tho, that's kind of half-baked.

NatalieM's picture
NatalieM
1687 pencils

Agreed. I think if they kept this style, the could keep the ketchup and just show it smoking. It's not a genius idea, but it elevates the ad a little more from where it's at.

StuartLittle's picture
StuartLittle
468 pencils

Nice photoshop, Good Ad

peak900's picture
peak900
211 pencils

where has all that ketchup gone?

getconnected2001's picture
getconnected2001
987 pencils
phoamcor's picture
phoamcor
1284 pencils

Where did the ketchup go?
It burns the hotdog and disappears?
It's like acid from ALIEN?
How unappetizing.
Fail.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Uh, if they showed the ketchup, you wouldn't be able to see the burn.

M´AD MAX's picture
M´AD MAX
195 pencils

90´s ad. its an old way. say something. do something.

BORING AND OLD FASHION

hillbilee.com's picture
hillbilee.com
105 pencils

Nailed it. Simple idea, simple execution. Smart.

theanc's picture
theanc
2781 pencils

Trying to do something new but ended looking old and not effective.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

buckrogers's picture
buckrogers
71 pencils

80's grading, and art direction. OK idea.

funky_frogii's picture
funky_frogii
2536 pencils

hooooooooooooooooooooooooooot.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

cp's picture
cp
354 pencils

shd add some smoke

Guest commenter's picture
Guest commenter

great

Guest commenter's picture
Guest commenter

love it!

Guest commenter's picture
Guest commenter

10!

JxCx138's picture
JxCx138
152 pencils

that's nice artwork but it looks harmfull, so its negative and not delicious...

Hell yeah!!

sirpimpalex's picture
sirpimpalex
13 pencils

I love the throwback to 90s feel. I might possibly agree with JxCxZombie, the burning thing comes off negative in a way, but that's if you really start analyzing it. Maybe the ketchup product should've been included. Otherwise, I think it's a great ad, it certainly isn't bad.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

vrey nice

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