Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Mathieu Dubray
Illustrator: Michel Denis - Victore 3D
i really like it. i agree it's a bit strange and creepy.
but as in belgium people ain't used to hot and spicy food (in general) hot sauces have a quite specific target audience. to me, this ad totally fits for this target audience.
and it's a completely different approach to the subject compared to other hot food ads.
I don't get the idea, perhaps because i am not Belgium people?
is it mean the ketchup sauce was so nutritionally so it could replace milk?
or meaning that ketchup are for baby user that cannot adapt to spicy food?
very sweet idea! love the baby dragon!
will definitely click with guys who love hot & fiery stuff.
think it wud've been brilliant had it been for tabasco.
works here pretty well nonetheless.
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Creepy. As in creepy weird, not creepy good. I would probably put some on my dragon burger though.
I agree, this is definetly "oddvertising".
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brandon
www.brandonknowlden.com
Well - I like this one and it doesn't seem too creepy to me. I actually even find it kind of sweet...
i really like it. i agree it's a bit strange and creepy.
but as in belgium people ain't used to hot and spicy food (in general) hot sauces have a quite specific target audience. to me, this ad totally fits for this target audience.
and it's a completely different approach to the subject compared to other hot food ads.
I don't get the idea, perhaps because i am not Belgium people?
is it mean the ketchup sauce was so nutritionally so it could replace milk?
or meaning that ketchup are for baby user that cannot adapt to spicy food?
http://jennywhx.blogspot.com jwhx:Visionary
Hey, hot ketchup & fire, can you get it?
Unbelievable 3D. I like the art direction.
very sweet idea! love the baby dragon!
will definitely click with guys who love hot & fiery stuff.
think it wud've been brilliant had it been for tabasco.
works here pretty well nonetheless.
'ComingSoon' said it right...i like the idea..execution is also good.
gud stuff, very fresh
A new twist to the hot/fire-thing. I like it!
Its fresh no doubt about it. I wonder whats next?... maybe Gandalf with a new lightbulb on his staff or some orcs in a gym?
"Sex sells. Truth even better."
A friend
niiiiice
This is brilliant. Well done.
I love it!
what's not to get?
hot -> fire -> fire breathing -> dragon
great stuff. so original.
ookieee, thanks nemesis, now i understand :P
stupid me.
http://jennywhx.blogspot.com jwhx:Visionary
Cool,Love the idea. It remind me of Hellboy that eat chilli.
this is wikd
Dig it-Dig it- Absolutely dig it!
well... i like it, and its realy a distinctive idea, but i think the dragon's hand direction is not right... ;) ;p