Agency Network: 
April 2013

Print advertisment created by Leo Burnett, Egypt for Heinz, within the category: Food.

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Ahmed Hussein
Art Director: Mohamed Moftah
Graphic Designer: Neviene Ragab
Copywriter: Noura Yousry
Photographer: AO Studio - Ahmed Othman
3D Artist: AO Studio - Ebrahim Barakat
Retoucher: AO Studio - Ahmed Othman

Comments (12)

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Shawali's picture
Activity Score 8442

What it says basically is that with Heinz, you will only have the taste of ketchup, whatever the food you put it on is.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

certaintly's picture
Activity Score 3994

agree completely. seems like they thought this would be a clever execution but lost sight of what the message would actually be

salil.sharma's picture
Activity Score 2428

Excellent Execution

Designer Don't Do Different Things
They Do Things Differently

Andrej Troha's picture
Andrej Troha
Activity Score 613

I think the idea was that Heinz Tomato ketchup “makes the food”. But it got seriously lost in translation.
Concept is OK, art is OK, they just don’t work together…

MindDrift's picture
Activity Score 1170

The visual could have benefited from a small tagline. It's too open for misinterpretation.

auliviet's picture
Activity Score 179

I agree with your point. Art and concept are nice but should have a tagline to guide the customers

Horsefly's picture
Activity Score 2

Isn't this concept about how thick Heinz ketchup is? Per the 70s commercials with "Anticipation" playing and close up of the ketchup thinking about dropping out of the bottle. I believe that was Heinz.

Johnny Cate's picture
Johnny Cate
Activity Score 51

Grosses me out but yeah, it's somehow still really cool.

kleenex's picture
Activity Score 49606

They have a idea for sure, BUTTT I say the idea fails to sell the product.

jackblack's picture
Activity Score 2357

Simply horrible.

eczemainchildren's picture
Activity Score 7

I like it ! :-)

antmiles's picture
Activity Score 2

I think the idea is 'without ketchup chips don't exist' but this execution conveys other meanings too