Heinz: Fresh

I think just the dotted line and arrow would have been sufficient. But I still like it!

Sauce packets say "tear here". Otherwise it needs the scissors symbol not "cut here". Interesting work though.

A tiny scissors icon might work better, but I don't like the idea to begin with.

white background could have been better i guess

Where have you been?
........
Welcome back & don't forget you are living in year 2006!

simply gr8.............

An good ad. Only put Scissors symbol and remove the "Cut Here", like Tasker said.

Congrats!

simple & effective

The Heinz taste is more than a taste of "fresh Tomato". In fact it doesn't taste anything like tomatoes.
This ad would work better for a product such as a can of organic tomatoes. Besides this concept is nothing original.

Have already seen similar and better stuff than this. Like a bottle opener at the
stem of an orange etc. Guys, give us something new!

Good n appealing. Too much use concept but still works and has seen some better stuff like this. For this ad one thing i want to ask do u really think consumer gonna grasp it in 1st look, aren't we told that ad should be registered in consumer mind for increasing sales???

as a standard solution for a comunication problem which is quite common nowadays( express fresh and natural orange
juice just to make an example), it's fairly well done, excluding the technicalities (scissors,
tear here, etc.) pointed out by other viewers. As far as the concept is concerned, it should be readily grasped. Let's
not forget that consumers have made some progress in that direction and are becoming more sophisticated as time goes by.