Heinz Baked Beans: Toast

Theres only one cure.

Advertising Agency: Tan Advertising
Art Director: Louise Besseling
Copywriter: David Chien
Published: March 2007

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23 comments

meng's picture
meng
54 pencils

horrible.

StuartLittle's picture
StuartLittle
468 pencils

WTF???

mishkaa's picture
mishkaa
296 pencils

hmmmmmmm.......

JAGGY's picture
JAGGY
1382 pencils

Delete it from here. Put it in exhibition section. No, actually delete it from there too.

Jaggy, MICA Ahmedabad

gun478's picture
gun478
6 pencils

Yo guys this isn't done for the brand or the agency. It's just student work...from the Luerzer's archive student section. It's just the concepts...

sumsum's picture
sumsum
615 pencils

this is the shittiest thing i've ever seen.

Brema's picture
Brema
192 pencils

Half toasted ideas

Strike two stones with one bird

StuartLittle's picture
StuartLittle
468 pencils

Those students should go to Some bakery and learn baking toasts rather than producing ads.

tiny_wordz's picture
tiny_wordz
325 pencils

i kinda like them... think they're cute...

entropiamonamour's picture
entropiamonamour
65 pencils

I feel ashame for those who did it.

Brema's picture
Brema
192 pencils

its not about cuteness only, its an ad forum so execution matters

Strike two stones with one bird

flavourfish's picture
flavourfish
125 pencils

This is CRAP. How can you make connect food ads with psycho-hospitals...
Nothing says to me, I really want beans... It says bread want beans.. but thats it.. And if I only get that, I wouldnt get hungry for beans at all, wich means I dont buy the product.

World Group Account Director's picture
World Group Acc...
13 pencils

if these are student work, they better quit college and get out or switch college

marcomfouad's picture
marcomfouad
204 pencils

What's this reflection?

karinova's picture
karinova
28 pencils

I know, right? It's like they've confused "reflections" with "shadows".

tiny_wordz's picture
tiny_wordz
325 pencils

come on, let's all stop being so overdramatic... the ad says toast goes well with heinz... i've seen worse that all you guys hav praised... itz a different take on a category that has been flooded with creatives... they may not b the best, but they aren't that terrible either...

StuartLittle's picture
StuartLittle
468 pencils

(the ad says toast goes well with heinz) . There may be a billion more effective and Better ways to execute this message, mr tiny_words. Don't be so emotional about it. Its a blog, every one has the right to express himself here. You have urs.

tiny_wordz's picture
tiny_wordz
325 pencils

i know but let's at least try n be objective... it's may not b sooooooo effective but it has its good sides... i may not run it if i were a client but it shows that the creative person actually tried to look for a nu benefit and not just copy sumthin for the internet... n i'm not emotional... just pointin a few thingz out...

AERC's picture
AERC
61 pencils

SUCKS!!!

Brema's picture
Brema
192 pencils

Sometimes i thing Ivan post such ads just to show the rest of us that theres still people who are not yet as as good as we are

Strike two stones with one bird

karinova's picture
karinova
28 pencils

I don't know why, but (despite the fact that we don't eat beans-n-toast here in the US) I like this one better than the last.
It's like, beanless toast is just plain crazy!!!
But of course then it doesn't need the "there's only one cure" slogan.

CromeVega's picture
CromeVega
6 pencils

Still, this is a new idea.

Guest's picture
Guest

I don't know what the fuss is about! People going crazy about an advert! It's funny, maybe not TV material but it's funny...

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