Agency Network: 
December 2008

Print advertisment created by Wächter & Wächter, Germany for Heinen, within the category: Professional Services.

Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: litho niemann + steggemann

Comments (18)

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Highest Rated

STRTLRS's picture
Activity Score 1601

Well done, very clear messaging, if not the most creative.

I think, therefore... yeah.

jsantanaxp's picture
Activity Score 401

Good point.
i rebember this.



Michael Downs's picture
Michael Downs

While the concept is consistent, there's plenty of air between the two treatments.

izmild's picture
Activity Score 770

Good idea, but doesn't make sense! It's too imposed...

Guest commenter's picture
Guest commenter

Find the idea after having seen a photography is a crime. :-o

Guest's picture

why? Is it illegal to get inspired?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

i don't like the idea, student work

D'uh's picture

Abitebol, I don't think the ad you posted is the same as this one. Water puts out a match. What's clever about that? But in this ad a flame is encrusted in ice because of the cooling system. That's clever.

Some people need to learn how to tell the difference between a similar visual and a similar idea. In this case, it is not a similar idea.

SeanMartin's picture

Normally, I'd agree, except the layout of the photo and the layout presented here are just a bit too uncomfortably similar. I dont think we can write this one off as a bad luck of the draw. It's pretty glaringly obvious the photo inspired the ad. This one might be taking it a step further, but the other is a clear copy.


No, I am not a media buyer.

thetruthfullguy's picture

Soooo done before. By DM9 like a hndred years ago.

Guest commenter's picture
Guest commenter

I agree done a lot

Guest commenter's picture
Guest commenter

they needed 2 PHOTOGRAPHERS for this?

rachidbel's picture
Activity Score 8

Great idea

Guest's picture

one photographer one litho ;-)

Guest's picture

its a copy from another ad to conditioned air

Guest's picture

TThe reason why everyone has seen this is because the original ad was created by Platinum based in NYC and Brazil. This is just a very bad reproduction and the creatives should be ashamed.