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The book

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by CDA, Italy for Heineken, within the category: Alcoholic Drinks.

A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon

Comments (20)

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salil.sharma's picture
salil.sharma
Activity Score 2428

wow
we get first time beer new avatar
amazing work

Designer Don't Do Different Things
They Do Things Differently

manzoordesign's picture
manzoordesign
Activity Score 147

great!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

everartz's picture
everartz
Activity Score 7615

a bear has a lot to teach??? WTF!!!

| everartz |

MindDrift's picture
MindDrift
Activity Score 1170

No, but you have a lot to learn. 'Beer' not 'bear'.

killazol1's picture
killazol1
Activity Score 354

very nice

Solansky's picture
Solansky
Activity Score 6

Great ad! Love it.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Class!

orion91's picture
orion91
Activity Score 12

that's quite an education :)

famma's picture
famma
Activity Score 162

forced

billbernbach's picture
billbernbach
Activity Score 242

no

chuckieT's picture
chuckieT
Activity Score 680

Formulaic.

kleenex's picture
kleenex
Activity Score 49606

not bad.

jackblack's picture
jackblack
Activity Score 2357

Did Heineken redesign their logo?

offriends's picture
offriends
Activity Score 11

It's the new corporate logo

offriends

CommandZ's picture
CommandZ
Activity Score 2498

Simple. Direct. Clear. And from Italy no less.

joycejameson's picture
joycejameson
Activity Score 3

Great impact!

sofia ambrosini's picture
sofia ambrosini
Activity Score 2

I like beer, I love books. Great ad!

offriends's picture
offriends
Activity Score 11

:-)

offriends

bate_palmas's picture
bate_palmas
Activity Score 1479

nothing great, but at least it makes sense. Refreshing Italian work!

Chopper's picture
Chopper
Activity Score 1015

Not all the books can teach something, specially the yellow-white ones.

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