Heineken: The book

A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon
Published: April 2012

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20 comments

2028 pencils

salil.sharmaWednesday, April 25, 2012 - 01:01

wow
we get first time beer new avatar
amazing work

147 pencils

manzoordesignWednesday, April 25, 2012 - 01:32

great!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

7627 pencils

everartzWednesday, April 25, 2012 - 02:16

a bear has a lot to teach??? WTF!!!

| Everartz |

986 pencils

MindDriftWednesday, April 25, 2012 - 14:50

No, but you have a lot to learn. 'Beer' not 'bear'.

354 pencils

killazol1Wednesday, April 25, 2012 - 05:14

very nice

6 pencils

SolanskyWednesday, April 25, 2012 - 05:45

Great ad! Love it.

568 pencils

Abhishek ParikhWednesday, April 25, 2012 - 07:44

Class!

http://isitamoonoraballoon.blogspot.com

12 pencils

orion91Wednesday, April 25, 2012 - 09:36

that's quite an education :)

156 pencils

fammaWednesday, April 25, 2012 - 10:28

forced

196 pencils

billbernbachWednesday, April 25, 2012 - 11:07

706 pencils

chuckieTWednesday, April 25, 2012 - 12:00

Formulaic.

15966 pencils

kleenexWednesday, April 25, 2012 - 12:27

not bad.

1822 pencils

jackblackWednesday, April 25, 2012 - 12:59

Did Heineken redesign their logo?

11 pencils

offriendsWednesday, April 25, 2012 - 15:04

It's the new corporate logo

offriends

2367 pencils

CommandZWednesday, April 25, 2012 - 14:14

Simple. Direct. Clear. And from Italy no less.

3 pencils

joycejamesonThursday, April 26, 2012 - 03:20

Great impact!

2 pencils

sofia ambrosiniThursday, April 26, 2012 - 05:48

I like beer, I love books. Great ad!

11 pencils

offriendsThursday, April 26, 2012 - 06:19

:-)

offriends

1495 pencils

bate_palmasThursday, April 26, 2012 - 07:34

nothing great, but at least it makes sense. Refreshing Italian work!

1015 pencils

ChopperFriday, April 27, 2012 - 10:00

Not all the books can teach something, specially the yellow-white ones.

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