Heineken: The book

A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon
Published: April 2012

Related videos by Shutterstock

20 comments

salil.sharma's picture
salil.sharma
2278 pencils

wow
we get first time beer new avatar
amazing work

manzoordesign's picture
manzoordesign
147 pencils

great!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

everartz's picture
everartz
7613 pencils

a bear has a lot to teach??? WTF!!!

| Everartz |

MindDrift's picture
MindDrift
1119 pencils

No, but you have a lot to learn. 'Beer' not 'bear'.

killazol1's picture
killazol1
354 pencils

very nice

Solansky's picture
Solansky
6 pencils

Great ad! Love it.

orion91's picture
orion91
12 pencils

that's quite an education :)

famma's picture
famma
162 pencils

forced

billbernbach's picture
billbernbach
242 pencils

no

chuckieT's picture
chuckieT
680 pencils

Formulaic.

kleenex's picture
kleenex
29411 pencils

not bad.

jackblack's picture
jackblack
2261 pencils

Did Heineken redesign their logo?

offriends's picture
offriends
11 pencils

It's the new corporate logo

offriends

CommandZ's picture
CommandZ
2474 pencils

Simple. Direct. Clear. And from Italy no less.

joycejameson's picture
joycejameson
3 pencils

Great impact!

sofia ambrosini's picture
sofia ambrosini
2 pencils

I like beer, I love books. Great ad!

offriends's picture
offriends
11 pencils

:-)

offriends

bate_palmas's picture
bate_palmas
1479 pencils

nothing great, but at least it makes sense. Refreshing Italian work!

Chopper's picture
Chopper
1015 pencils

Not all the books can teach something, specially the yellow-white ones.

Log in or register to post comments