Heineken: The book
A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.
Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon
Published: April 2012


20 comments
wow
we get first time beer new avatar
amazing work
great!
"creativity is what I think in every moment of my life"
www.facebook.com/manzoordsign I www.behance.net/manzoordesign
a bear has a lot to teach??? WTF!!!
| Everartz |
No, but you have a lot to learn. 'Beer' not 'bear'.
very nice
Great ad! Love it.
Class!
http://isitamoonoraballoon.blogspot.com
that's quite an education :)
forced
no
Formulaic.
not bad.
Did Heineken redesign their logo?
It's the new corporate logo
offriends
Simple. Direct. Clear. And from Italy no less.
Great impact!
I like beer, I love books. Great ad!
:-)
offriends
nothing great, but at least it makes sense. Refreshing Italian work!
Not all the books can teach something, specially the yellow-white ones.