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The book

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Published/Aired: 
April 2012
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A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon

Comments (20)

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Highest Rated

Chopper's picture
Chopper
1015 Activity Scores

Not all the books can teach something, specially the yellow-white ones.

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