Heineken: Social Networking since 1873

Heineken Social Networking since 1873

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland
Creatives: Ivar van den Hove, Bert Kerkhof, Niels Bredemeijer

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38 comments

morse's picture
morse
15714 pencils

Well said. I want such a Heineken sharing button on my site! :D

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

besnik's picture
besnik
105 pencils

Hahaha, yep right!

Agustín C.'s picture
Agustín C.
33 pencils

Great add!! But i don't know the social network with the H logo

shinnsei's picture
shinnsei
39 pencils

it might be Hyves, popular one in Netherlands.

shinnsei's picture
shinnsei
39 pencils

simple, minimal, full of meaning!
like it!

and couldn't agree more with @morse 's comment ~

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very nice, gets the message across that couldn't be said with words :)

timop's picture
timop
26 pencils

Ivar van den Hove, Bert Kerkhof, Niels Bredemeijer put Heineken's social media chops where their customers' thirst is--in bars, nightclubs and lounges everywhere --with customized rich content messaging direct to their mobile phones--no check-ins, no click-throughs, no distractions--only with Social Messaging(TM); only from PoKos!

ronstr's picture
ronstr
140 pencils

finally, a decent ad, congrats guys, I thought they didn't exist anymore

ZZbottom's picture
ZZbottom
111 pencils

it deserves all honours

zzbottom

luispiter's picture
luispiter
2756 pencils

uuuufffff its cannes

CABAZORRO's picture
CABAZORRO
354 pencils

No es un cannes... jamas!

mdb1974's picture
mdb1974
411 pencils

Nice.

Hiperion's picture
Hiperion
3138 pencils

Keep it simple!!!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Great ad!

Hiperion, that's quite the avatar, lol

Lazarus's picture
Lazarus
1502 pencils

Funny.

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

yea..... simplicity is king...... making the brand very social.... breaking the ice with heineken

Velcas's picture
Velcas
76 pencils

Buenisimo, yo hubiera puesto la estrella como icono y cierro con con logo

bj-71's picture
bj-71
117 pencils

Simply and funny!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Like. Share.

Will Think for Salary

Sdb's picture
Sdb
1364 pencils

Lovely...

Brainsoup's picture
Brainsoup
110 pencils
Roger Keynes's picture
Roger Keynes
5498 pencils

Done... but much more cleverly that a group of bottles Bs. :)

Will Think for Salary

feddy_boo179's picture
feddy_boo179
71 pencils

since 1873, it really makes a difference, not many brand could create its own society and stay strong up to now.

shortafella's picture
shortafella
1059 pencils

cool!

Carlos Garcia's picture
Carlos Garcia
846 pencils

Bleedin' good.

CG

sirvan's picture
sirvan
29870 pencils

Brilliant insight. Lazy execution.

Not saying it has to be complicated. But comon.

+++

"I love some things, and don't love some other things."

manumartin5's picture
manumartin5
1202 pencils

Great insight. I never thought of this.. Yes great social networking.

Zulu-1's picture
Zulu-1
130 pencils

This is sick - awesome guys!

exithigh's picture
exithigh
86 pencils

Well Done!!! Congrats!!!

Glut's picture
Glut
3947 pencils

Simple, clever!

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

Why didn't I think of that!

mandre's picture
mandre
8 pencils

how come all you guys fell in lovw with the ad? naa, between simple and boring, closer to boring

Dirgha's picture
Dirgha
103 pencils

Really nice.........

the_lizard_king's picture
the_lizard_king
1259 pencils

I totally dig that! AweFREAKINsum!

And then GOD said...
Let there be creativity!!!

kim5an's picture
kim5an
9 pencils

BRILLIANT!!

livvy's picture
livvy
84 pencils

god i love minimalism!

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

gklnair's picture
gklnair
40 pencils

Awesome!! great idea.. thoughtful & to the point!!

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