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Heineken: Social Networking since 1873

Heineken: Social Networking since 1873
Your rating: None Average: 9.1 (209 votes)

Heineken Social Networking since 1873

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland
Creatives: Ivar van den Hove, Bert Kerkhof, Niels Bredemeijer

38 Comments

morse's picture 8322 pencils
morse | Wed, 2011-01-19 08:52
9

Well said. I want such a Heineken sharing button on my site! :D

What hath God wrought

besnik's picture 111 pencils
besnik | Wed, 2011-01-19 08:55

Hahaha, yep right!

-
Pop Art Laboratory v.2

Agustín C.'s picture 33 pencils
Agustín C. | Wed, 2011-01-19 08:57
8

Great add!! But i don't know the social network with the H logo

shinnsei's picture 31 pencils
shinnsei | Wed, 2011-01-19 09:03

it might be Hyves, popular one in Netherlands.

shinnsei's picture 31 pencils
shinnsei | Wed, 2011-01-19 08:59
9

simple, minimal, full of meaning!
like it!

and couldn't agree more with @morse 's comment ~

Jaap Grolleman's picture 6318 pencils
Jaap Grolleman | Wed, 2011-01-19 09:04

Very nice, gets the message across that couldn't be said with words :)

http://jackmancer.com/
http://twitter.com/jackmancer/

timop's picture 26 pencils
timop | Wed, 2011-01-19 09:15
6

Ivar van den Hove, Bert Kerkhof, Niels Bredemeijer put Heineken's social media chops where their customers' thirst is--in bars, nightclubs and lounges everywhere --with customized rich content messaging direct to their mobile phones--no check-ins, no click-throughs, no distractions--only with Social Messaging(TM); only from PoKos!

ronstr's picture 122 pencils
ronstr | Wed, 2011-01-19 10:56
9

finally, a decent ad, congrats guys, I thought they didn't exist anymore

ZZbottom's picture 110 pencils
ZZbottom | Wed, 2011-01-19 10:56

it deserves all honours

zzbottom

barcreativo.com's picture 2752 pencils
barcreativo.com | Wed, 2011-01-19 11:49

uuuufffff its cannes

www.barcreativo.com

CABAZORRO's picture 252 pencils
CABAZORRO | Thu, 2011-01-20 11:21

No es un cannes... jamas!

mdb1974's picture 379 pencils
mdb1974 | Wed, 2011-01-19 12:29
9

Nice.

Hiperion's picture 3108 pencils
Hiperion | Wed, 2011-01-19 12:51
10

Keep it simple!!!

Ron Burgundy's picture 1572 pencils
Ron Burgundy | Wed, 2011-01-19 13:06

Great ad!

Hiperion, that's quite the avatar, lol

AKA JustAnOpinion

cultureneering.com

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-01-19 13:53

Funny.

Itumeleng _obsessive re-thinker's picture 72 pencils
Itumeleng _obsessive re-thinker | Wed, 2011-01-19 14:37

yea..... simplicity is king...... making the brand very social.... breaking the ice with heineken

Velcas's picture 60 pencils
Velcas | Wed, 2011-01-19 15:51

Buenisimo, yo hubiera puesto la estrella como icono y cierro con con logo

bj-71's picture 116 pencils
bj-71 | Wed, 2011-01-19 21:37
9

Simply and funny!!

Roger Keynes's picture 4014 pencils
Roger Keynes | Thu, 2011-01-20 02:00
8

Like. Share.

Will Think for Salary

Sdb's picture 1374 pencils
Sdb | Thu, 2011-01-20 03:05

Lovely...

Brainsoup's picture 111 pencils
Brainsoup | Thu, 2011-01-20 03:41

Done!! http://www.yosiemprefuicamarero.com/2010/09/hoy-en-este-bar-tenemos-he...
"The Origin of Social Networks"

Roger Keynes's picture 4014 pencils
Roger Keynes | Thu, 2011-01-20 07:51

Done... but much more cleverly that a group of bottles Bs. :)

Will Think for Salary

feddy_boo179's picture 71 pencils
feddy_boo179 | Thu, 2011-01-20 03:46

since 1873, it really makes a difference, not many brand could create its own society and stay strong up to now.

shortafella's picture 1033 pencils
shortafella | Thu, 2011-01-20 03:47
9

cool!

hopa, scuze

Carlos Garcia's picture 853 pencils
Carlos Garcia | Thu, 2011-01-20 07:18
9

Bleedin' good.

CG

joelapompe's picture 2313 pencils
joelapompe | Thu, 2011-01-20 10:25

Summit Beer did the very same joke before : http://bit.ly/if5JlE

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

sirvan's picture 28312 pencils
sirvan | Thu, 2011-01-20 13:05

Brilliant insight. Lazy execution.

Not saying it has to be complicated. But comon.

+++

"I love some things, and don't love some other things."

manumartin5's picture 1124 pencils
manumartin5 | Fri, 2011-01-21 00:59
10

Great insight. I never thought of this.. Yes great social networking.

Zulu-1's picture 132 pencils
Zulu-1 | Fri, 2011-01-21 02:08

This is sick - awesome guys!

exithigh's picture 86 pencils
exithigh | Fri, 2011-01-21 07:15

Well Done!!! Congrats!!!

Glut's picture 3986 pencils
Glut | Fri, 2011-01-21 10:51
8

Simple, clever!

Tarquin Biscuitbarrel's picture 18 pencils
Tarquin Biscuitbarrel | Fri, 2011-01-21 11:55

Why didn't I think of that!

mandre's picture 6 pencils
mandre | Mon, 2011-01-24 06:06

how come all you guys fell in lovw with the ad? naa, between simple and boring, closer to boring

Dirgha's picture 105 pencils
Dirgha | Mon, 2011-01-24 07:09
9

Really nice.........

the_lizard_king's picture 792 pencils
the_lizard_king | Wed, 2011-02-02 07:19
9

I totally dig that! AweFREAKINsum!

And then GOD said...
Let there be creativity!!!

kim5an's picture 9 pencils
kim5an | Sun, 2011-02-06 06:38
10

BRILLIANT!!

livvy's picture 86 pencils
livvy | Fri, 2011-02-25 01:22
10

god i love minimalism!

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

gklnair's picture 29 pencils
gklnair | Mon, 2011-02-28 08:15

Awesome!! great idea.. thoughtful & to the point!!

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