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23 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Nice attention to freaking detail! Very much relevant too. There's a very thin line between genius and utter stupidity, and this just might be something extremely special. Well done...

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

tima_dematae's picture
tima_dematae
38 pencils

Hmmmmm

truecopy's picture
truecopy
400 pencils

Indeed. Extraordinary detail attention. Well done.

"Sex sells. Truth even better." - A friend

Mattse's picture
Mattse
26 pencils

Well done? This is a disgrace.

The exact same ad was done for Heineken for soccer years ago.

This is just a blatant copy.

truecopy's picture
truecopy
400 pencils

I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.

"Sex sells. Truth even better." - A friend

truecopy's picture
truecopy
400 pencils

I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.

"Sex sells. Truth even better." - A friend

miko1aj's picture
miko1aj
3097 pencils

I've seen this particular execution for Heineken something about five years ago. I'm curious if this is the „old” one or this is a not intended repetition.
Besides this, this is excellent.

rasskass's picture
rasskass
28 pencils

this was def. done before ..
in the netherlands .. i believe it was tbwa/neboko
let me check if i can get a example .
it was quite some years ago ..

HeinekenFan's picture
HeinekenFan

This is the exact same ad for the Dutch Soccer team with this photo:

http://www.photonet.nl/MarioToscani/Photo1_03.html

rasskass's picture
rasskass
28 pencils

oh that was the one i was looking for ,, :-) tnx heinekenfan :-)

Derrick_Guest's picture
Derrick_Guest

It says above:

Published: November 2002

kgeiger's picture
kgeiger
6989 pencils

Ok, so it's an old advert. But I think it's a good advert.

picky2's picture
picky2
280 pencils

done done done done done

ivan's picture
ivan

Got a link?

Ivan Raszl, admin of AotW

darrenalawi's picture
darrenalawi
146 pencils

Shame it was done before, great idea, and good use.

Signe_S's picture
Signe_S
357 pencils

This is too forced. What´s the emotion or truth in that?

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

I hate when this happens, actually I hate ads of the world, because now it happens all the time!!!
Very nice ad, amazing ad direction, this proves Mr Toscani isnt such a hot photographer. Hurray for the singapore dudes!

By the way, what is the "servicing" item on the credits? does Mr Craig Mapleston served as what exactly?

PaulWagemaker's picture
PaulWagemaker
5 pencils

This nearly won a Gold ADCN Lamp in the Netherlands years ago, but was rejected because it was done earlier in the Uk.

elsontong's picture
elsontong
292 pencils

Copycat

Guest's picture
Guest

Learn to read: Date 2002
This - is - the original. Moron.

WaZoo's picture
WaZoo
197 pencils

The other (dutch) one was made around 1998 or earlier, so there you go with your 'proof'. It was made by PPGH/JWT Amsterdam (now Ubachs Wisbrun JWT) and it was made by Peter Hebbing and Romke Oortwijn if i am not mistaken.

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

lonetta's picture
lonetta
12 pencils

good one

Guest's picture
Guest

Hmmm, maybe a little too subtle, slow, and the payoff is unrewarding.

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