Heineken: Rugby Shirt

Nice attention to freaking detail! Very much relevant too. There's a very thin line between genius and utter stupidity, and this just might be something extremely special. Well done...

Not even twenty tongue rings could (beep) with my speech...

Indeed. Extraordinary detail attention. Well done.

"Sex sells. Truth even better."
A friend

Well done? This is a disgrace.

The exact same ad was done for Heineken for soccer years ago.

This is just a blatant copy.

I've seen this particular execution for Heineken something about five years ago. I'm curious if this is the „old” one or this is a not intended repetition.
Besides this, this is excellent.

this was def. done before ..
in the netherlands .. i believe it was tbwa/neboko
let me check if i can get a example .
it was quite some years ago ..

This is the exact same ad for the Dutch Soccer team with this photo:

http://www.photonet.nl/MarioToscani/Photo1_03.html

oh that was the one i was looking for ,, :-) tnx heinekenfan :-)

It says above:

Published: November 2002

Ok, so it's an old advert. But I think it's a good advert.

done done done done done

Shame it was done before, great idea, and good use.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

This is too forced. What´s the emotion or truth in that?

I hate when this happens, actually I hate ads of the world, because now it happens all the time!!!
Very nice ad, amazing ad direction, this proves Mr Toscani isnt such a hot photographer. Hurray for the singapore dudes!

By the way, what is the "servicing" item on the credits? does Mr Craig Mapleston served as what exactly?

This nearly won a Gold ADCN Lamp in the Netherlands years ago, but was rejected because it was done earlier in the Uk.

Copycat

good one

Hmmm, maybe a little too subtle, slow, and the payoff is unrewarding.