Your official gear for the game.
The official beer for Singapore Rugby Sevens.
Heineken
Advertising Agency: Bates, Singapore
Creative Director: John Archer
Creatives: Neil Leslie, Kevin Larken
Servicing: Craig Mapleston
Photographer: Teo
Published: November 2002
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23 Comments
Nice attention to freaking detail! Very much relevant too. There's a very thin line between genius and utter stupidity, and this just might be something extremely special. Well done...
Not even twenty tongue rings could (beep) with my speech...
:: Put your ears against the ground so i can walk over what you heard::
Hmmmmm
Indeed. Extraordinary detail attention. Well done.
"Sex sells. Truth even better."
A friend
Well done? This is a disgrace.
The exact same ad was done for Heineken for soccer years ago.
This is just a blatant copy.
I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.
"Sex sells. Truth even better."
A friend
I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.
"Sex sells. Truth even better."
A friend
I've seen this particular execution for Heineken something about five years ago. I'm curious if this is the „old” one or this is a not intended repetition.
Besides this, this is excellent.
http://www.mixcloud.com/miko1aj/
this was def. done before ..
in the netherlands .. i believe it was tbwa/neboko
let me check if i can get a example .
it was quite some years ago ..
This is the exact same ad for the Dutch Soccer team with this photo:
http://www.photonet.nl/MarioToscani/Photo1_03.html
oh that was the one i was looking for ,, :-) tnx heinekenfan :-)
It says above:
Published: November 2002
Ok, so it's an old advert. But I think it's a good advert.
done done done done done
Got a link?
Shame it was done before, great idea, and good use.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
This is too forced. What´s the emotion or truth in that?
I hate when this happens, actually I hate ads of the world, because now it happens all the time!!!
Very nice ad, amazing ad direction, this proves Mr Toscani isnt such a hot photographer. Hurray for the singapore dudes!
By the way, what is the "servicing" item on the credits? does Mr Craig Mapleston served as what exactly?
www.degamboa.com
This nearly won a Gold ADCN Lamp in the Netherlands years ago, but was rejected because it was done earlier in the Uk.
Copycat
Learn to read: Date 2002
This - is - the original. Moron.
The other (dutch) one was made around 1998 or earlier, so there you go with your 'proof'. It was made by PPGH/JWT Amsterdam (now Ubachs Wisbrun JWT) and it was made by Peter Hebbing and Romke Oortwijn if i am not mistaken.
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
good one
Hmmm, maybe a little too subtle, slow, and the payoff is unrewarding.