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Rio

Agency: 
Published/Aired: 
December 2008
Description: 

For a fresher world.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser's supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d'Ortoli
Art Buyer: Nathalie Benchetrit

Comments (31)

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Highest Rated

Guest's picture
Guest

Wrong depiction of Rio, by the way.

john doe's picture
john doe
Activity Score 1571

a corkscrew at first sight. and a bit too much urine-tone for a fresher world.

JHZS's picture
JHZS
Activity Score 43

God bless!!! the 90's are back!!!

Guest's picture
Guest

beurk too

STRTLRS's picture
STRTLRS
Activity Score 1601

Corkscrews looking like people, what a novel concept. Not! Besides, all that beer is probably warm as piss sitting out there in the Rio sun.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

I realise you can open a beer with the top of a corkscrew but A corkscrew is related more to wine.

manugon's picture
manugon
Activity Score 146

My thoughts exactly

john doe's picture
john doe
Activity Score 1571

bingo

Guest's picture
Guest

Nothing new.

Guest's picture
Guest
jsantanaxp's picture
jsantanaxp
Activity Score 401

where?
r u kidding?

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http://comunique9.blogspot.com

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Guest's picture
Guest

you've got to be joking.

Guest's picture
Guest

amazing

capywriter's picture
capywriter
Activity Score 5509

Aren't these a repost from some months ago? I'm very sure I've seen these, especially this one, on this site before. I really think they are the same... Ivan?

Guest's picture
Guest

chupenme la pija hijos de puta!

Guest's picture
Guest

it's too yellow

Guest's picture
Guest

Fantastic execution for a weak idea.

xanxa's picture
xanxa
Activity Score 8

me gusta mucho el tratado qe le dieron a la grafca.pero un sacacorcho es mas relacionado para un vino, en los lugares donde se toma heinecken no lo abren con tremendo sacacorcho

Guest's picture
Guest

Why is a beer going to help us have a fresher world? I don't get the connection? And the wine opener seems really out of place for beer bottles!

adgoddess's picture
adgoddess
Activity Score 369

exactly.

Guest's picture
Guest

This is not NEW !!!!

Guest's picture
Guest

Wow, corkscrew JESUS? ("Heineken the Redeemer"?) Maybe I'm as retarded as the people who came up with this series, but I don't understand WTF corkscrews have to do with pop-top cans...

mauroxxx's picture
mauroxxx
Activity Score 539

this kind of corkscrews have a "bottle opener"... cant you see it? have u ever use one? my god...

Guest's picture
Guest

So, the corkscrew was killed because everyone's drinking beer?

corre's picture
corre
Activity Score 196

again, too much vomit, although I like the white line (sand strip?) in this one that looks like beer foam.

Open Fire's picture
Open Fire
Activity Score 30

No Concept. Good Execution.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

--
It's my job to keep punk rock elite

Whitefang's picture
Whitefang
Activity Score 509

did this idea when I was a junior. thought it was gold, it wasn't.

Guest's picture
Guest

te creo, un destapador, pero no un sacacorchos

Guest's picture
Guest

windows live messenger????

Guest's picture
Guest

a rip off of tuborg's campaign which had similar art work, and of course "For a fresher world" is not very far from "In an Absolut world"...dumb

Guest's picture
Guest

Wrong depiction of Rio, by the way.

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