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Heineken: Manhattan

Heineken: Manhattan
Your rating: None Average: 6 (44 votes)

For a fresher world.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser's supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d'Ortoli
Art Buyer: Nathalie Benchetrit

Comments

Guest's picture

for an absolut beer

Guest's picture

aboslut beurk

Pedestrian's picture 262 pencils

Brilliant! You took a VERY recent campaign for Absolut and you turned it green for your own purposes.

Hey I have an idea. Let's make a new tagline for Burger King. How about, "I'm loving this."

Guest's picture

awesome

Guest's picture
Guest's picture

Un poco aburrido tratándose de Heineken.

http://javoramirez.wordpress.com/

Guest's picture

supremo

Guest's picture

I like it, its very nice :) good job

kiuiczek's picture 63 pencils

Im impresive. Good idea, great grafic.
:)

SeanMartin's picture

Disappointing, because, as noted, the Absolut campaign is still very, very recent. Not that it was all that original in concept either, but seeing two alcohol ad campaigns using the same visual approach... well, that and the corkscrew (Huh?).

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No, I am not a media buyer.

whitewhite's picture 157 pencils

cud someone give the lik to the absolute campaign

ManchuChanchu's picture 701 pencils

great art. beautiful ads

Guest's picture

great. i love it

Guest's picture

very nice copycat

good job publicis

cmotan's picture 107 pencils

beautiful campaign...reminds me of this:

SeanMartin's picture

Oh dear. Do you really want to position your product as something intent on destroying the world as we know it? LOL

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No, I am not a media buyer.

cmotan's picture 107 pencils

oh sweetheart-sugababe, it's not me...
ROFL.

SeanMartin's picture

Sorry, LOL -- I meant "you" in the generic sense, not the specific. :)

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No, I am not a media buyer.

cmotan's picture 107 pencils

ok. sorry:)

picktokyo's picture 1332 pencils

LLLLLLLLLLLLOOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLL

xanxa's picture 8 pencils

me parece buena , pero una grafica muy similar a la de turbog.

borifasio's picture 24 pencils

Nice art direction, illustration... i like it a lot!!!!!
Congrats!!!!!

Guest's picture

This is not NEW !!!!

musback's picture 355 pencils

Nice Art direction, but ... nooo no no I don't like it, sorry. And not just because i despise Heineken in any bar.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

everartz's picture 6042 pencils

i like the execution thou, due the possibility that it was created or edited in a 3D software or so... idea is not fresh although the tagline is about fresh world, so its a 50-50 kindda work
--
Everartz

| Everartz |

corre's picture 196 pencils

There's something wrong with the colours- the first thing that comes to my mind looking at this green-yellowish combo is vomit. Not a great asociation for an alcohol ad.

Black.Rainbow.'s picture 162 pencils

looky-likey. big deal. done a billion times. anyone could come up with this. anyone. dire. and it doesn't even look good. did the Incredible Hulk piss over the image?

Guest's picture

hey cmotan you're right man i was about to point that out as well...tuborg did this more than a year ago...heineken seem to think plagiarism is the new avatar of creativity...

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