Heineken: Manhattan

For a fresher world.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser's supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d'Ortoli
Art Buyer: Nathalie Benchetrit

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28 comments

Guest's picture
Guest

for an absolut beer

Guest's picture
Guest

aboslut beurk

Pedestrian's picture
Pedestrian
482 pencils

Brilliant! You took a VERY recent campaign for Absolut and you turned it green for your own purposes.

Hey I have an idea. Let's make a new tagline for Burger King. How about, "I'm loving this."

Guest's picture
Guest

awesome

Guest's picture
Guest
Guest's picture
Guest

Un poco aburrido tratándose de Heineken.

http://javoramirez.wordpress.com/

Guest's picture
Guest

supremo

Guest's picture
Guest

I like it, its very nice :) good job

kiuiczek's picture
kiuiczek
63 pencils

Im impresive. Good idea, great grafic.
:)

SeanMartin's picture
SeanMartin

Disappointing, because, as noted, the Absolut campaign is still very, very recent. Not that it was all that original in concept either, but seeing two alcohol ad campaigns using the same visual approach... well, that and the corkscrew (Huh?).

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No, I am not a media buyer.

whitewhite's picture
whitewhite
253 pencils

cud someone give the lik to the absolute campaign

ManchuChanchu's picture
ManchuChanchu
701 pencils

great art. beautiful ads

Guest's picture
Guest

great. i love it

Guest's picture
Guest

very nice copycat

good job publicis

cmotan's picture
cmotan
189 pencils

beautiful campaign...reminds me of this:

SeanMartin's picture
SeanMartin

Oh dear. Do you really want to position your product as something intent on destroying the world as we know it? LOL

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No, I am not a media buyer.

cmotan's picture
cmotan
189 pencils

oh sweetheart-sugababe, it's not me...
ROFL.

SeanMartin's picture
SeanMartin

Sorry, LOL -- I meant "you" in the generic sense, not the specific. :)

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No, I am not a media buyer.

cmotan's picture
cmotan
189 pencils

ok. sorry:)

picktokyo's picture
picktokyo
1404 pencils

LLLLLLLLLLLLOOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLL

xanxa's picture
xanxa
8 pencils

me parece buena , pero una grafica muy similar a la de turbog.

borifasio's picture
borifasio
24 pencils

Nice art direction, illustration... i like it a lot!!!!!
Congrats!!!!!

Guest's picture
Guest

This is not NEW !!!!

musback's picture
musback
355 pencils

Nice Art direction, but ... nooo no no I don't like it, sorry. And not just because i despise Heineken in any bar.

everartz's picture
everartz
7611 pencils

i like the execution thou, due the possibility that it was created or edited in a 3D software or so... idea is not fresh although the tagline is about fresh world, so its a 50-50 kindda work
--
Everartz

| Everartz |

corre's picture
corre
196 pencils

There's something wrong with the colours- the first thing that comes to my mind looking at this green-yellowish combo is vomit. Not a great asociation for an alcohol ad.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

looky-likey. big deal. done a billion times. anyone could come up with this. anyone. dire. and it doesn't even look good. did the Incredible Hulk piss over the image?

Guest's picture
Guest

hey cmotan you're right man i was about to point that out as well...tuborg did this more than a year ago...heineken seem to think plagiarism is the new avatar of creativity...

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