October 31st
Enjoy the scariest night of the year.
Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Daria Albanese
Copywriter: Fabio Caputi
Account Executive: Giada Salerno
Photographer: Giovanni Pirajno
Post production: Balalò
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25 Comments
Decent festival idea but this could be applied to any product.
http://jackmancer.com/
http://twitter.com/jackmancer/
like a beer at a custom party?
you are right!! this product could be a beer at a custom party....
i'm not scared at all
Don't like the idea. Great picture though
Not being able to drink a beer, I mean... that'd frighten any men!
http://jackmancer.com/
http://twitter.com/jackmancer/
It's "scary" because you can't grab your Heineken. More like frustrating.
AHAHAHAHAHAHAH... absolutely scary!!!
while we enjoy our heineken, there are dead ones around us that can't, thats the scary part
To me it looks like the bottle is the ghost? I think the arm should look ghostly while the bottle is solid
have you seen The Ghost w Patrick Swayze? reminds me of that movie.
the bottles got the shadow.
boring.
nice easy made illustration. I like it!
Spooky!
it's halloween and I can't party. that's scary!
good concept.
Great picture, but I think copy can be improved. It's more frustrating that you cannot get your favourite drink that frightening
Bella!
Looks a bit (sic) scammy to me.
Checkhill is onto something with the shadow. Maybe the real story is a guy who drinks and drives realizes, as he reaches for a cold one, that he is no longer, um, corporeal. So it's a drink responsibly reminder. Not a bad thing before a holiday night when many people get smashed.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
good read :)
nobody will be enjoying the 31st without their beer
scary in a funny way, excelent, i like it!
GR8!!! scary in a funny partymode way...
simple and direct. weel done.
I like it!!
it´s good, not cool, but good.