Heineken: Halloween Hand

October 31st
Enjoy the scariest night of the year.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Daria Albanese
Copywriter: Fabio Caputi
Account Executive: Giada Salerno
Photographer: Giovanni Pirajno
Post production: Balalò

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25 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Decent festival idea but this could be applied to any product.

Guest's picture
Guest

like a beer at a custom party?

Jotacef's picture
Jotacef
219 pencils

you are right!! this product could be a beer at a custom party....

Djenzie's picture
Djenzie
163 pencils

i'm not scared at all
Don't like the idea. Great picture though

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not being able to drink a beer, I mean... that'd frighten any men!

Guest's picture
Guest

It's "scary" because you can't grab your Heineken. More like frustrating.

Guest's picture
Guest

AHAHAHAHAHAHAH... absolutely scary!!!

checkhill's picture
checkhill
465 pencils

while we enjoy our heineken, there are dead ones around us that can't, thats the scary part

Matt Tonkin's picture
Matt Tonkin
168 pencils

To me it looks like the bottle is the ghost? I think the arm should look ghostly while the bottle is solid

checkhill's picture
checkhill
465 pencils

have you seen The Ghost w Patrick Swayze? reminds me of that movie.
the bottles got the shadow.

krautland's picture
krautland
3226 pencils

boring.

Guest's picture
Guest

nice easy made illustration. I like it!

Guest's picture
Guest

Spooky!

Guest's picture
Guest

it's halloween and I can't party. that's scary!
good concept.

Guest's picture
Guest

Great picture, but I think copy can be improved. It's more frustrating that you cannot get your favourite drink that frightening

Guest's picture
Guest

Bella!

Guest's picture
Guest

Looks a bit (sic) scammy to me.

Billoughsby's picture
Billoughsby
5091 pencils

Checkhill is onto something with the shadow. Maybe the real story is a guy who drinks and drives realizes, as he reaches for a cold one, that he is no longer, um, corporeal. So it's a drink responsibly reminder. Not a bad thing before a holiday night when many people get smashed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

checkhill's picture
checkhill
465 pencils

good read :)

sintra's picture
sintra
699 pencils

nobody will be enjoying the 31st without their beer

Guest's picture
Guest

scary in a funny way, excelent, i like it!

Jotacef's picture
Jotacef
219 pencils

GR8!!! scary in a funny partymode way...

Guest's picture
Guest

simple and direct. weel done.

Cheerriiee's picture
Cheerriiee
952 pencils

I like it!!

ralphstieber's picture
ralphstieber
136 pencils

it´s good, not cool, but good.

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