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Halloween Hand

Agency: 
Published/Aired: 
October 2010
Description: 

October 31st
Enjoy the scariest night of the year.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Daria Albanese
Copywriter: Fabio Caputi
Account Executive: Giada Salerno
Photographer: Giovanni Pirajno
Post production: Balalò

Comments (25)

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Highest Rated

ralphstieber's picture
ralphstieber
Activity Score 136

it´s good, not cool, but good.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Decent festival idea but this could be applied to any product.

Guest's picture
Guest

like a beer at a custom party?

Jotacef's picture
Jotacef
Activity Score 219

you are right!! this product could be a beer at a custom party....

Djenzie's picture
Djenzie
Activity Score 163

i'm not scared at all
Don't like the idea. Great picture though

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not being able to drink a beer, I mean... that'd frighten any men!

Guest's picture
Guest

It's "scary" because you can't grab your Heineken. More like frustrating.

Guest's picture
Guest

AHAHAHAHAHAHAH... absolutely scary!!!

shitmonk's picture
shitmonk
Activity Score 465

while we enjoy our heineken, there are dead ones around us that can't, thats the scary part

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

To me it looks like the bottle is the ghost? I think the arm should look ghostly while the bottle is solid

shitmonk's picture
shitmonk
Activity Score 465

have you seen The Ghost w Patrick Swayze? reminds me of that movie.
the bottles got the shadow.

krautland's picture
krautland
Activity Score 3216

boring.

Guest's picture
Guest

nice easy made illustration. I like it!

Guest's picture
Guest

Spooky!

Guest's picture
Guest

it's halloween and I can't party. that's scary!
good concept.

Guest's picture
Guest

Great picture, but I think copy can be improved. It's more frustrating that you cannot get your favourite drink that frightening

Guest's picture
Guest

Bella!

Guest's picture
Guest

Looks a bit (sic) scammy to me.

Billoughsby's picture
Billoughsby
Activity Score 5144

Checkhill is onto something with the shadow. Maybe the real story is a guy who drinks and drives realizes, as he reaches for a cold one, that he is no longer, um, corporeal. So it's a drink responsibly reminder. Not a bad thing before a holiday night when many people get smashed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shitmonk's picture
shitmonk
Activity Score 465

good read :)

sintra's picture
sintra
Activity Score 699

nobody will be enjoying the 31st without their beer

Guest's picture
Guest

scary in a funny way, excelent, i like it!

Jotacef's picture
Jotacef
Activity Score 219

GR8!!! scary in a funny partymode way...

Guest's picture
Guest

simple and direct. weel done.

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like it!!

ralphstieber's picture
ralphstieber
Activity Score 136

it´s good, not cool, but good.

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