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Heineken DraughtKeg: Pizzas
Made to entertain.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia
Published: March 2008
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Comments
I don't get it.
You have to hate advertising in order to truly love it.
Sorry, bad idea and worst art diretion.
Seek and Destroy
line doesn't work. More like, Doesn't need toppings. Or something like that.
Hey? There's my 2 cents!
I think it's not a bad idea,but the art work is not so good.
Pizza doesn't entertain me. CDs used to entertain me. Cassette tapes too. I wonder how this idea works executed with .mp3's and .avi's?
less worse without beer glass. perhaps.
bleghhh.
15 persons entertain each other eating pizza all together. It's a way to entertain... another way could be to listen music. like cd's
i didnt really get that those were pizzas until i read the title..
the image is good.. but confusing..
First one entertain you. This one "feed", "satisfy" you. I like the other one.
It make me straightly think about a dinner for a few close friends - something unpretentious and therefore v enjoyable.
I think it's a plain idea finely tuned.
Pizza and Beer, a perfect combination - two tastes that just seem to go together all over the world.
Jwt Italia può e deve fare di più.
can't really tell these are pizza boxes without the headline.
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