Heineken Draught: Freshly baked
Ingredients: 5 close friends, 1 great conversation, 3 course meal.
Advertising Agency: Leo Burnett, Cairo, Egypt
Art director: Bassna Hassan
Copywriter: Michael Youssef
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8 Comments
Ingredients: 5 parts cyanide, 1 times bucket to puke in, 3 cannons to fire ashes from.
Why the hell would you want a beer that's freshly baked?
They were drunk.....forgive them
One may miss the mark by aiming too high as too low.
These are fun. Its a different twist on advertising Beer. I like your approach.
Ugh - trite and easy. There's not even an idea behind it - just a bunch of Hienekens pretending to be unrelated things.
these make no sense... freshly baked = hot... who the hell wants to drink hot beer?!?!
maybe it relates to grain? Beer is made of grain... so is bread...
I always said that..beer causes you to advertise