Heineken: Deck Camouflage

Advertising Agency: Y&R Puerto Rico
Creative Director: Sylvia Soler
ACD / Copywriter: Gerardo Vazquez
Senior Art Director: Arturo Perez

Related videos by Shutterstock

24 comments

Xavier75's picture
Xavier75
32 pencils

It's ADVERTISING, it's not a JOKE......

Hiperion's picture
Hiperion
3138 pencils

I don´t get it
Can anybody explain...?

ivan's picture
ivan

You want to hide your Heineken, hence the camouflage cooler box.

Ivan Raszl, admin of AotW

jorj's picture
jorj
638 pencils

why would i want to hide my Heineken and no one is there?

Guest's picture
Guest

Your drink. Your style. Make it your own.
I think this is the message.

hufflepoff's picture
hufflepoff
430 pencils

Not the best heineken ad ever

Layne's picture
Layne
25 pencils

Heineken gets you so drunk you can't find your cooler box??

atb2005's picture
atb2005
13567 pencils

Self indulgent. I highly doubt most guys would care about these ads.

L. Wiesen's picture
L. Wiesen
258 pencils

.. sorry...

artejunior's picture
artejunior
16 pencils

I will do my good deed today.
Will the new Heineken Light?

niko_17's picture
niko_17
138 pencils

that's not final art!

ecks2's picture
ecks2
183 pencils

how do you know?

Guest's picture
Guest

I was the one working the digital retouch of those arts. They´re not finished. The Agency told me they were goin to finish them tehmselves cause they didn´t wanna pay more.
u can c them at flickr.com/srgedigital

izzlah's picture
izzlah
228 pencils

hm, confusing

valayamadvertising's picture
valayamadvertising
244 pencils

seriously could not understand any thing

Hibon's picture
Hibon
3731 pencils

Not easy to be NEW with beer ad's .Agree with hufflepoff "Not the best heineken ad ever"

Simple ideas are the best !

Wadih A3's picture
Wadih A3
256 pencils

Come on beers are for share...

monsieurange's picture
monsieurange
520 pencils

Weird, wts the brief?

Guest's picture
Guest

Fits the "is all about the beer campaign', but really hard to understand. Chances are this is the festival edition. I don't see a client approving it as is. Actually, wonder if the ended up with some kind of headline.
This could have been a very nice campaign around the cooler that safeguards your precious beer using other tactics such as radio and online to complement print. Just food for thought. I wonder if you could build a mirror cooler that somehow becomes that...too much, I know.

Guest's picture
Guest

en mi opinión, es tomado como parte del momento en si llevar una heladera con cervezas a esos lugares y no es necesario ponerlo de manera explicita ahí, el camuflaje se usa para cerrar la idea entiendo...

theanc's picture
theanc
2778 pencils

Very cool. But a crowded scene would be way better.

Guest's picture
Guest

No one from heineken was there for approve or dissaprove this ad. I did the retouch of them. Check´em out at flickr.com/srgedigital

michelangelo's picture
michelangelo
660 pencils

the creative team must have had one too many

Guest's picture
Guest

Sociablity. Your beer fits into your lifestyle. I think it's great.

Log in or register to post comments