24 comments

Xavier75's picture
32 pencils
Xavier75Thursday, May 20, 2010 - 05:46

It's ADVERTISING, it's not a JOKE......

Hiperion's picture
3148 pencils
HiperionThursday, May 20, 2010 - 05:56

I don´t get it
Can anybody explain...?

ivan's picture
ivanThursday, May 20, 2010 - 06:13

You want to hide your Heineken, hence the camouflage cooler box.

Ivan Raszl, admin of AotW

jorj's picture
638 pencils
jorjSunday, May 23, 2010 - 09:41

why would i want to hide my Heineken and no one is there?

Guest's picture
GuestTuesday, June 8, 2010 - 08:16

Your drink. Your style. Make it your own.
I think this is the message.

hufflepoff's picture
434 pencils
hufflepoffThursday, May 20, 2010 - 06:34

Not the best heineken ad ever

Layne's picture
25 pencils
LayneThursday, May 20, 2010 - 07:04

Heineken gets you so drunk you can't find your cooler box??

atb2005's picture
13639 pencils
atb2005Thursday, May 20, 2010 - 08:05

Self indulgent. I highly doubt most guys would care about these ads.

L. Wiesen's picture
258 pencils
L. WiesenThursday, May 20, 2010 - 08:22

.. sorry...

artejunior's picture
16 pencils
artejuniorThursday, May 20, 2010 - 08:29

I will do my good deed today.
Will the new Heineken Light?

niko_17's picture
131 pencils
niko_17Thursday, May 20, 2010 - 10:14

that's not final art!

ecks2's picture
61 pencils
ecks2Thursday, May 20, 2010 - 10:30

how do you know?

Guest's picture
GuestWednesday, June 2, 2010 - 16:21

I was the one working the digital retouch of those arts. They´re not finished. The Agency told me they were goin to finish them tehmselves cause they didn´t wanna pay more.
u can c them at flickr.com/srgedigital

izzlah's picture
228 pencils
izzlahThursday, May 20, 2010 - 11:02

hm, confusing

valayamadvertising's picture
244 pencils
valayamadvertisingThursday, May 20, 2010 - 11:53

seriously could not understand any thing

www.valayam.com, www.valayam.com/blog

Hibon's picture
3687 pencils
HibonThursday, May 20, 2010 - 12:15

Not easy to be NEW with beer ad's .Agree with hufflepoff "Not the best heineken ad ever"

Simple ideas are the best !

Wadih A3's picture
258 pencils
Wadih A3Thursday, May 20, 2010 - 12:46

Come on beers are for share...

monsieurange's picture
532 pencils
monsieurangeThursday, May 20, 2010 - 19:25

Weird, wts the brief?

Guest's picture
GuestThursday, May 27, 2010 - 11:10

Fits the "is all about the beer campaign', but really hard to understand. Chances are this is the festival edition. I don't see a client approving it as is. Actually, wonder if the ended up with some kind of headline.
This could have been a very nice campaign around the cooler that safeguards your precious beer using other tactics such as radio and online to complement print. Just food for thought. I wonder if you could build a mirror cooler that somehow becomes that...too much, I know.

Guest's picture
GuestFriday, May 28, 2010 - 01:00

en mi opinión, es tomado como parte del momento en si llevar una heladera con cervezas a esos lugares y no es necesario ponerlo de manera explicita ahí, el camuflaje se usa para cerrar la idea entiendo...

theanc's picture
2764 pencils
theancTuesday, June 1, 2010 - 14:10

Very cool. But a crowded scene would be way better.

http://www.augustocorreia.com.br

Guest's picture
GuestWednesday, June 2, 2010 - 16:23

No one from heineken was there for approve or dissaprove this ad. I did the retouch of them. Check´em out at flickr.com/srgedigital

michelangelo's picture
662 pencils
michelangeloThursday, June 10, 2010 - 08:03

the creative team must have had one too many

Guest's picture
GuestFriday, August 6, 2010 - 10:51

Sociablity. Your beer fits into your lifestyle. I think it's great.