Heineken: Deck Camouflage
Advertising Agency: Y&R Puerto Rico
Creative Director: Sylvia Soler
ACD / Copywriter: Gerardo Vazquez
Senior Art Director: Arturo Perez
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24 Comments
It's ADVERTISING, it's not a JOKE......
I don´t get it
Can anybody explain...?
You want to hide your Heineken, hence the camouflage cooler box.
why would i want to hide my Heineken and no one is there?
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Your drink. Your style. Make it your own.
I think this is the message.
Not the best heineken ad ever
Heineken gets you so drunk you can't find your cooler box??
Self indulgent. I highly doubt most guys would care about these ads.
.. sorry...
I will do my good deed today.
Will the new Heineken Light?
that's not final art!
how do you know?
I was the one working the digital retouch of those arts. They´re not finished. The Agency told me they were goin to finish them tehmselves cause they didn´t wanna pay more.
u can c them at flickr.com/srgedigital
hm, confusing
seriously could not understand any thing
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Not easy to be NEW with beer ad's .Agree with hufflepoff "Not the best heineken ad ever"
Simple ideas are the best !
Come on beers are for share...
Weird, wts the brief?
Fits the "is all about the beer campaign', but really hard to understand. Chances are this is the festival edition. I don't see a client approving it as is. Actually, wonder if the ended up with some kind of headline.
This could have been a very nice campaign around the cooler that safeguards your precious beer using other tactics such as radio and online to complement print. Just food for thought. I wonder if you could build a mirror cooler that somehow becomes that...too much, I know.
en mi opinión, es tomado como parte del momento en si llevar una heladera con cervezas a esos lugares y no es necesario ponerlo de manera explicita ahí, el camuflaje se usa para cerrar la idea entiendo...
Very cool. But a crowded scene would be way better.
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No one from heineken was there for approve or dissaprove this ad. I did the retouch of them. Check´em out at flickr.com/srgedigital
the creative team must have had one too many
Sociablity. Your beer fits into your lifestyle. I think it's great.