Heineken: Concert

Heineken: Concert

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
Published: June 2008

Your rating: None Average: 7 (34 votes)

Comments

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

fersvax's picture

TRUE! It reminisces ads from Guiness, not heineken.

wildbore's picture

nice idea!

Funky_Frogii's picture

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

i'm totally with you!

agreed.

like it!

sonucoues2002's picture

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

very suprised to see Heineken... as thumbnail i thought guiness

hmmmmmm guiness

xcellent wrk!!!

alvinpck's picture

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

sparkling new visual!

jazarah's picture

nice, i like it

http://jazarah.net/blog/

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Link, please. I don't remember.

GOOD!

Nothing new.

Nice, nice, nice!!!

Like everyone said - Guinness

salvarredy's picture

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

liked the illustration.

your work is your identity.
http://harshikcreations.blogspot.com/

Le Douche's picture

Absolute Guinness

It's not Guinness, ha? ooookkkk....

people, forget guiness, what about bloody ABSOLOUT??

Oliver's picture

Me gusta bastante... Nice AD

Shehzad's picture

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

Le Douche's picture

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

very nice...the visual are simply brilliant...

OFFFFFFSUM

good to the point. it doesn't feel like Heineken though

Rekker's picture

it's a very has been done ad...

and yes I see a guinness to...

Say no more...

Is it a very has been done ad?
Please, give us a link.

smart

fantastic ... but yeah I see guinness :)

ohhh yeh thats ture :D

The Pope's picture

it is just an illusion!!! CERO IDEA!!!

Brilliant idea!!!!... but... Guinness

picktokyo's picture

guinness

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

Is this what you are seeing?
http://www.fromeuropewithlove.net/heinekens_galaxy_blamed_for_beer_arm...

Guinness is just an illusion, for those who aren't getting it. ;) hehe

genius genius genius idea... one of the best ads ever.