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Heineken: Concert

Heineken: Concert
Your rating: None Average: 7.7 (55 votes)

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
Published: June 2008

58 Comments

sun15th's picture 14 pencils
sun15th | Fri, 2008-06-13 03:32

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

iT-iS-i's picture 1729 pencils
iT-iS-i | Fri, 2008-06-13 04:50

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

fersvax's picture 1224 pencils
fersvax | Fri, 2008-06-13 10:10

TRUE! It reminisces ads from Guiness, not heineken.

FER.

wildbore's picture 753 pencils
wildbore | Fri, 2008-06-13 04:57

nice idea!

funky_frogii's picture 2548 pencils
funky_frogii | Fri, 2008-06-13 03:33

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

peak900's picture 211 pencils
peak900 | Fri, 2008-06-13 03:44

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

sumsum's picture 619 pencils
sumsum | Fri, 2008-06-13 03:47

i'm totally with you!

cullers's picture 334 pencils
cullers | Mon, 2008-06-16 18:18

agreed.

the dog's picture 3 pencils
the dog | Fri, 2008-06-13 03:54

like it!

sonucoues2002's picture 806 pencils
sonucoues2002 | Fri, 2008-06-13 04:05

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

Scubadome's picture 62 pencils
Scubadome | Fri, 2008-06-13 04:07

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

Se's picture 13 pencils
Se | Fri, 2008-06-13 04:11

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Disco Munky's picture 3934 pencils
Disco Munky | Fri, 2008-06-13 04:37

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Doin' it for the points

ChuckNorris's picture 836 pencils
ChuckNorris | Fri, 2008-06-13 07:05

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

Wordnerd's picture 6575 pencils
Wordnerd | Fri, 2008-06-13 04:59

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

dnguyen's picture 81 pencils
dnguyen | Fri, 2008-06-13 05:13

very suprised to see Heineken... as thumbnail i thought guiness

adamrich's picture 48 pencils
adamrich | Fri, 2008-06-13 05:16

hmmmmmm guiness

c.rachana9's picture 8 pencils
c.rachana9 | Fri, 2008-06-13 05:27

xcellent wrk!!!

alvinpck's picture 1457 pencils
alvinpck | Fri, 2008-06-13 05:32

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

mishkaa's picture 300 pencils
mishkaa | Fri, 2008-06-13 06:08

sparkling new visual!

http://maitrilanger.blogspot.com/

jazarah's picture 1270 pencils
jazarah | Fri, 2008-06-13 06:15

nice, i like it

http://jazarah.net/blog/

Snoop Addy Ad's picture 44 pencils
Snoop Addy Ad | Fri, 2008-06-13 06:54

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Denuclearized's picture 101 pencils
Denuclearized | Fri, 2008-06-13 07:38

Link, please. I don't remember.

http://www.linkedin.com/in/michelepicci
http://www.behance.net/theworstofme

misterpanda's picture 282 pencils
misterpanda | Fri, 2008-06-13 08:28

GOOD!

esteb's picture 640 pencils
esteb | Fri, 2008-06-13 09:01

Nothing new.

as89's picture 27 pencils
as89 | Fri, 2008-06-13 09:22

Nice, nice, nice!!!

AS89

Djingle's picture 11 pencils
Djingle | Fri, 2008-06-13 09:43

Like everyone said - Guinness

salvarredy's picture 354 pencils
salvarredy | Fri, 2008-06-13 09:51

nice, nice

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

robot-rock's picture 813 pencils
robot-rock | Fri, 2008-06-13 10:05

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

Disco Munky's picture 3934 pencils
Disco Munky | Fri, 2008-06-13 10:12

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

Doin' it for the points

Age's picture 74 pencils
Age | Fri, 2008-06-13 10:53

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

frenchdriver's picture 24 pencils
frenchdriver | Fri, 2008-06-13 11:18

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

the killer's picture 1488 pencils
the killer | Fri, 2008-06-13 11:20

liked the illustration.

your work is your identity.
http://harshikcreations.blogspot.com/

Crisp One's picture 2031 pencils
Crisp One | Fri, 2008-06-13 13:41

Absolute Guinness

reject_subject's picture 211 pencils
reject_subject | Fri, 2008-06-13 13:46

It's not Guinness, ha? ooookkkk....

that-is-bollocks's picture 6 pencils
that-is-bollocks | Fri, 2008-06-13 15:36

people, forget guiness, what about bloody ABSOLOUT??

oliver79's picture 146 pencils
oliver79 | Fri, 2008-06-13 22:07

Me gusta bastante... Nice AD

StuartLittle's picture 468 pencils
StuartLittle | Fri, 2008-06-13 23:09

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

Crisp One's picture 2031 pencils
Crisp One | Sat, 2008-06-14 03:05

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

Yin's picture 91 pencils
Yin | Sat, 2008-06-14 03:03

very nice...the visual are simply brilliant...

ahmed ragheb's picture 301 pencils
ahmed ragheb | Sat, 2008-06-14 07:18

OFFFFFFSUM

cp's picture 354 pencils
cp | Sat, 2008-06-14 12:31

good to the point. it doesn't feel like Heineken though

Rekker's picture 125 pencils
Rekker | Sat, 2008-06-14 17:24

it's a very has been done ad...

and yes I see a guinness to...

Say no more...

Denuclearized's picture 101 pencils
Denuclearized | Sun, 2008-06-15 11:02

Is it a very has been done ad?
Please, give us a link.

http://www.linkedin.com/in/michelepicci
http://www.behance.net/theworstofme

new designer's picture 100 pencils
new designer | Sun, 2008-06-15 16:33

smart

Craziad's picture 34 pencils
Craziad | Mon, 2008-06-16 06:12

fantastic ... but yeah I see guinness :)

new designer's picture 100 pencils
new designer | Mon, 2008-06-16 11:32

ohhh yeh thats ture :D

The Pope's picture 126 pencils
The Pope | Tue, 2008-06-17 21:46

it is just an illusion!!! CERO IDEA!!!

neuclone's picture 71 pencils
neuclone | Tue, 2008-06-24 05:40

Brilliant idea!!!!... but... Guinness

picktokyo's picture 1410 pencils
picktokyo | Thu, 2008-06-26 18:01

guinness

theartiz's picture 82 pencils
theartiz | Mon, 2008-07-07 11:49

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

theartiz's picture 82 pencils
theartiz | Mon, 2008-07-07 12:04

Is this what you are seeing?
http://www.fromeuropewithlove.net/heinekens_galaxy_blamed_for_beer_arm...

Guinness is just an illusion, for those who aren't getting it. ;) hehe

Steph.Lebanon's picture 11 pencils
Steph.Lebanon | Fri, 2008-08-08 03:53

genius genius genius idea... one of the best ads ever.

Copy Harder's picture 8 pencils
Copy Harder | Tue, 2008-09-02 04:11

I think it's the PARODY INTENTION !!

izmild's picture 772 pencils
izmild | Wed, 2008-10-29 09:15

just good visual... nothing new.

izmild
http://uniquetvcomm.blogspot.com

Guest's picture
Guest | Tue, 2009-06-16 08:41

yea def guinness

mayankbarolia's picture 135 pencils
mayankbarolia | Tue, 2010-03-09 01:39
10

AAAAAAhhh!!!! i'm in love with this ad :) feeling thirsty right now.. love it :)

Guest's picture
Guest | Wed, 2010-08-11 10:09

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