Heineken: Concert

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
Published: June 2008

Related videos by Shutterstock

57 comments

sun15th's picture
sun15th
14 pencils

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

iT-iS-i's picture
iT-iS-i
1721 pencils

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

fersvax's picture
fersvax
1237 pencils

TRUE! It reminisces ads from Guiness, not heineken.

FER.

wildbore's picture
wildbore
749 pencils

nice idea!

funky_frogii's picture
funky_frogii
2538 pencils

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

peak900's picture
peak900
211 pencils

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

sumsum's picture
sumsum
615 pencils

i'm totally with you!

cullers's picture
cullers
332 pencils

agreed.

the dog's picture
the dog
3 pencils

like it!

sonucoues2002's picture
sonucoues2002
804 pencils

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

Scubadome's picture
Scubadome
62 pencils

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

Se's picture
Se
13 pencils

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Disco Munky's picture
Disco Munky
3900 pencils

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Doin' it for the points

ChuckNorris's picture
ChuckNorris
834 pencils

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

Wordnerd's picture
Wordnerd
6662 pencils

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

dnguyen's picture
dnguyen
81 pencils

very suprised to see Heineken... as thumbnail i thought guiness

adamrich's picture
adamrich
48 pencils

hmmmmmm guiness

c.rachana9's picture
c.rachana9
8 pencils

xcellent wrk!!!

alvinpck's picture
alvinpck
1467 pencils

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

mishkaa's picture
mishkaa
296 pencils

sparkling new visual!

jazarah's picture
jazarah
1262 pencils

nice, i like it

Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Denuclearized's picture
Denuclearized
104 pencils

Link, please. I don't remember.

misterpanda's picture
misterpanda
282 pencils

GOOD!

esteb's picture
esteb
673 pencils

Nothing new.

as89's picture
as89
27 pencils

Nice, nice, nice!!!

Djingle's picture
Djingle
11 pencils

Like everyone said - Guinness

robottttrockkkk's picture
robottttrockkkk
814 pencils

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

Disco Munky's picture
Disco Munky
3900 pencils

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

Doin' it for the points

Age's picture
Age
74 pencils

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

frenchdriver's picture
frenchdriver
24 pencils

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

Crisp One's picture
Crisp One
2007 pencils

Absolute Guinness

reject_subject's picture
reject_subject
209 pencils

It's not Guinness, ha? ooookkkk....

that-is-bollocks's picture
that-is-bollocks
6 pencils

people, forget guiness, what about bloody ABSOLOUT??

oliver79's picture
oliver79
146 pencils

Me gusta bastante... Nice AD

StuartLittle's picture
StuartLittle
468 pencils

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

Crisp One's picture
Crisp One
2007 pencils

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

Yin's picture
Yin
91 pencils

very nice...the visual are simply brilliant...

ahmed ragheb's picture
ahmed ragheb
297 pencils

OFFFFFFSUM

cp's picture
cp
354 pencils

good to the point. it doesn't feel like Heineken though

Rekker's picture
Rekker
123 pencils

it's a very has been done ad...

and yes I see a guinness to...

Denuclearized's picture
Denuclearized
104 pencils

Is it a very has been done ad?
Please, give us a link.

new designer's picture
new designer
98 pencils

smart

Craziad's picture
Craziad
32 pencils

fantastic ... but yeah I see guinness :)

new designer's picture
new designer
98 pencils

ohhh yeh thats ture :D

The Pope's picture
The Pope
124 pencils

it is just an illusion!!! CERO IDEA!!!

neuclone's picture
neuclone
90 pencils

Brilliant idea!!!!... but... Guinness

picktokyo's picture
picktokyo
1404 pencils

guinness

theartiz's picture
theartiz
82 pencils

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

theartiz's picture
theartiz
82 pencils

Is this what you are seeing?
http://www.fromeuropewithlove.net/heinekens_galaxy_blamed_for_beer_arm...

Guinness is just an illusion, for those who aren't getting it. ;) hehe

Steph.Lebanon's picture
Steph.Lebanon
11 pencils

genius genius genius idea... one of the best ads ever.

Copy Harder's picture
Copy Harder
8 pencils

I think it's the PARODY INTENTION !!

izmild's picture
izmild
770 pencils

just good visual... nothing new.

Guest's picture
Guest

yea def guinness

mayankbarolia's picture
mayankbarolia
144 pencils

AAAAAAhhh!!!! i'm in love with this ad :) feeling thirsty right now.. love it :)

Guest's picture
Guest

Light Bends Even Outside a Black Hole!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments