Heineken: Concert

Heineken: Concert

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration/3D: Balalò
Published: June 2008

Your rating: None Average: 7 (34 votes)

Comments

Submitted by sun15th on Fri, 2008-06-13 03:32.

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

Submitted by iT-iS-i on Fri, 2008-06-13 04:50.

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

fersvax's picture
Submitted by fersvax on Fri, 2008-06-13 10:10.

TRUE! It reminisces ads from Guiness, not heineken.

wildbore's picture
Submitted by wildbore on Fri, 2008-06-13 04:57.

nice idea!

Funky_Frogii's picture
Submitted by Funky_Frogii on Fri, 2008-06-13 03:33.

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

Submitted by peak900 on Fri, 2008-06-13 03:44.

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

Submitted by sumsum on Fri, 2008-06-13 03:47.

i'm totally with you!

Submitted by cullers on Mon, 2008-06-16 18:18.

agreed.

Submitted by the dog on Fri, 2008-06-13 03:54.

like it!

sonucoues2002's picture
Submitted by sonucoues2002 on Fri, 2008-06-13 04:05.

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

Submitted by Scubadome on Fri, 2008-06-13 04:07.

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

Submitted by Se on Fri, 2008-06-13 04:11.

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Submitted by Disco Munky on Fri, 2008-06-13 04:37.

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Submitted by ChuckNorris on Fri, 2008-06-13 07:05.

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

Submitted by Wordnerd on Fri, 2008-06-13 04:59.

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

Submitted by dnguyen on Fri, 2008-06-13 05:13.

very suprised to see Heineken... as thumbnail i thought guiness

Submitted by adamrich on Fri, 2008-06-13 05:16.

hmmmmmm guiness

Submitted by c.rachana9 on Fri, 2008-06-13 05:27.

xcellent wrk!!!

alvinpck's picture
Submitted by alvinpck on Fri, 2008-06-13 05:32.

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

Submitted by mishkaa on Fri, 2008-06-13 06:08.

sparkling new visual!

jazarah's picture
Submitted by jazarah on Fri, 2008-06-13 06:15.

nice, i like it

http://jazarah.net/blog/

Submitted by Snoop Addy Ad on Fri, 2008-06-13 06:54.

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Submitted by Derek Zoo on Fri, 2008-06-13 07:38.

Link, please. I don't remember.

Submitted by misterpanda on Fri, 2008-06-13 08:28.

GOOD!

Submitted by esteb on Fri, 2008-06-13 09:01.

Nothing new.

Submitted by as89 on Fri, 2008-06-13 09:22.

Nice, nice, nice!!!

Submitted by Djingle on Fri, 2008-06-13 09:43.

Like everyone said - Guinness

salvarredy's picture
Submitted by salvarredy on Fri, 2008-06-13 09:51.

nice, nice

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

Submitted by ren.zo on Fri, 2008-06-13 10:05.

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

Submitted by Disco Munky on Fri, 2008-06-13 10:12.

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

Submitted by Age on Fri, 2008-06-13 10:53.

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

Submitted by Dan The Man on Fri, 2008-06-13 11:18.

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

Submitted by harshik suraiya on Fri, 2008-06-13 11:20.

liked the illustration.

your work is your identity.
http://harshikcreations.blogspot.com/

Le Douche's picture
Submitted by Le Douche on Fri, 2008-06-13 13:41.

Absolute Guinness

Submitted by reject_subject on Fri, 2008-06-13 13:46.

It's not Guinness, ha? ooookkkk....

Submitted by that-is-bollocks on Fri, 2008-06-13 15:36.

people, forget guiness, what about bloody ABSOLOUT??

Oliver's picture
Submitted by Oliver on Fri, 2008-06-13 22:07.

Me gusta bastante... Nice AD

Shehzad's picture
Submitted by Shehzad on Fri, 2008-06-13 23:09.

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

Le Douche's picture
Submitted by Le Douche on Sat, 2008-06-14 03:05.

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

Submitted by Yin on Sat, 2008-06-14 03:03.

very nice...the visual are simply brilliant...

Submitted by ahmed ragheb on Sat, 2008-06-14 07:18.

OFFFFFFSUM

Submitted by cp on Sat, 2008-06-14 12:31.

good to the point. it doesn't feel like Heineken though

Rekker's picture
Submitted by Rekker on Sat, 2008-06-14 17:24.

it's a very has been done ad...

and yes I see a guinness to...

Say no more...

Submitted by Derek Zoo on Sun, 2008-06-15 11:02.

Is it a very has been done ad?
Please, give us a link.

Submitted by new designer on Sun, 2008-06-15 16:33.

smart

Submitted by Creaziad on Mon, 2008-06-16 06:12.

fantastic ... but yeah I see guinness :)

Submitted by new designer on Mon, 2008-06-16 11:32.

ohhh yeh thats ture :D

The Pope's picture
Submitted by The Pope on Tue, 2008-06-17 21:46.

it is just an illusion!!! CERO IDEA!!!

Submitted by neuclone on Tue, 2008-06-24 05:40.

Brilliant idea!!!!... but... Guinness

picktokyo's picture
Submitted by picktokyo on Thu, 2008-06-26 18:01.

guinness

Submitted by theartiz on Mon, 2008-07-07 11:49.

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

Submitted by theartiz on Mon, 2008-07-07 12:04.

Is this what you are seeing?
http://www.fromeuropewithlove.net/heinekens_galaxy_blamed_for_beer_arm...

Guinness is just an illusion, for those who aren't getting it. ;) hehe

Submitted by Steph.Lebanon on Fri, 2008-08-08 03:53.

genius genius genius idea... one of the best ads ever.