Heidelberg Tiga Roda: Jackhammer

Seriously Strong

Advertising Agency: Fortune, Jakarta, Indonesia
Executive Creative Director: Gandhi Suryoto
Creative Director: Agus Arbana
Art Director: Bistok Zulkarnaen
Copywriter: Diana Oktavia
Photographer: Indira Sarasvati

August 2010


Billoughsby's picture
5144 pencils

Not sure about the idea, but the photography is winningly handsome. Ten stars for that part of it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JeffGreenhouse's picture
310 pencils

Oh! I had to see two of these to get what they are trying to do, but I think they're trying to be too clever and it's not communicating clearly.

Guest's picture

I still don't get it.

morse's picture
17002 pencils

I don't get it either. But the photo is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture
1608 pencils

They're saying that the concrete is so strong, attempts to destroy them are feeble and make the tools (Dynamite, Jackhammer etc) seem futile like toys.

LeeMoh's picture
424 pencils

Idea is so clear in every ad... kids.

Guest's picture

Yeah, the only one that isn't clear in this ad is the wrecking ball one. Even though I understand he's using it as a bouncy ball toy...Maybe if your an actual person who work in construction (demographics hello!) You'll totally get it.

Guest's picture

i don't get it ....

Guest's picture

Should have left the original machine...

dthlb72's picture
545 pencils

Should turn the wrecking ball into a bowling ball or something

JCSaiKrishna's picture
725 pencils

Dint serve the purpose...

I'm excited to know my mistakes!

Chandra Wirawan's picture
Chandra Wirawan
27 pencils

Simply dramatic : smile over a should be broken ground. This is ironical pictures, like other advertiser use as language method of visual. Why cloud ? isnt it to make high contrast in photos ?

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