Heidelberg Tiga Roda Cement: Jackhammer
Seriously Strong
Advertising Agency: Fortune, Jakarta, Indonesia
Executive Creative Director : Gandhi Suryoto
Creative Director: Agus Arbana
Art Director: Bistok Zulkarnaen
Copywriter: Diana Oktavia
Photographer: Indira Sarasvati
Published: August 2010
12 comments
Not sure about the idea, but the photography is winningly handsome. Ten stars for that part of it.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Oh! I had to see two of these to get what they are trying to do, but I think they're trying to be too clever and it's not communicating clearly.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
I still don't get it.
I don't get it either. But the photo is good.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
They're saying that the concrete is so strong, attempts to destroy them are feeble and make the tools (Dynamite, Jackhammer etc) seem futile like toys.
www.creativeduck.blogspot.com
Idea is so clear in every ad... kids.
Yeah, the only one that isn't clear in this ad is the wrecking ball one. Even though I understand he's using it as a bouncy ball toy...Maybe if your an actual person who work in construction (demographics hello!) You'll totally get it.
i don't get it ....
Should have left the original machine...
Should turn the wrecking ball into a bowling ball or something
Dint serve the purpose...
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
Simply dramatic : smile over a should be broken ground. This is ironical pictures, like other advertiser use as language method of visual. Why cloud ? isnt it to make high contrast in photos ?