Let's toast to nature.
For every tree that's processed in our cartons, we plant a new one. www.hedra.nl
Advertising Agency: Doom&Dickson Amsterdam, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: René Verbong
Photographer: Marcel Christ
Image manipulation: Magic Group
Published: October 2007
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17 Comments
BEAUTIFUL....
I think it is a good filosophy, we hoped is a real commitment.
But anyway there is a great concept and graphic.
Omar Torres
Conceptual creative
Ogilvy / Guatemala
omar.torres@ogilvy.com
done, done, done... milk forms vertebral columns, bones... and now what? Oh, let's form trees... c'mon guys, you can do better!!
Predictable, literal .... done ... done ... done ... done ... done!
Right, but they aren't selling milk.
Right. They're only using the same overdone idea with milk to sell goodwill and to show they are good citizens.
I'll write a TV ad with some beautiful little colorful balls coming down a street... to sell beautiful little colorful balls. What you think? I'm not selling Sony Bravias, so it's ok to do that!
It might have been done before but it's still done beautifully. Great job.
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Too many cooks in the kitchen....
I really like the idea and artwork. Cool.
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
It is surely a beautiful piece of work. Just want to point out something. Take a close look where the flow of milk hits the glass i.e. the top of the glass. It looks like that the milk is actually pouring into the glass from a wrong angle. The stream of milk should be falling on the inside & not on the outside of the mouth of the glass. Therefore, that particular bit of the glass should be visible. And in this layout its not. Maybe its the perspective which is creating some confusion.
Hell you're absolutely dead on point! The same effect is also on the ad and worse even look closer!!!
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Hell you're absolutely dead on point! The same effect is also on the other ad and worse even, look closer!!! Once noticing this, you can't help, but get a slight churning in your gut...
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Get-a-Fix is right... it's simply reversed!! What should be visible is not visible... and vice versa. Anyway sorry but I've seen the concept hundreds of times.
Execution aside; this is simply a toast to creativity; Good thinking.
maybe you have to take a closer look, me myself and irene, and you will see it's not reversed.
it's the perspective that's confusing you.
I think it's great!
Ohh!! I see what you mean, and I believe you're right.
In that case maybe the bottom shouldn't be at this angle, I don't know.
Anyway my opinion is the same: I don't want more stuff made of milk.
But if you think it's great, then it's great (for you) and no problem.
Thanx.
milk tree?
yep done before but still works