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14 comments

valentinagomez's picture
valentinagomez
14 pencils

BEAUTIFUL....

Guru's picture
Guru
2 pencils

I think it is a good filosophy, we hoped is a real commitment.
But anyway there is a great concept and graphic.

Omar Torres
Conceptual creative
Ogilvy / Guatemala

omar.torres@ogilvy.com

adrianapr's picture
adrianapr
1238 pencils

done, done, done... milk forms vertebral columns, bones... and now what? Oh, let's form trees... c'mon guys, you can do better!!

doubleturban's picture
doubleturban
118 pencils

Predictable, literal .... done ... done ... done ... done ... done!

andrekaze's picture
andrekaze
97 pencils

Right, but they aren't selling milk.

adrianapr's picture
adrianapr
1238 pencils

Right. They're only using the same overdone idea with milk to sell goodwill and to show they are good citizens.
I'll write a TV ad with some beautiful little colorful balls coming down a street... to sell beautiful little colorful balls. What you think? I'm not selling Sony Bravias, so it's ok to do that!

ultraboon222's picture
ultraboon222
220 pencils

It might have been done before but it's still done beautifully. Great job.

-------------------------------

Too many cooks in the kitchen....

Get-a-Fix's picture
Get-a-Fix
351 pencils

It is surely a beautiful piece of work. Just want to point out something. Take a close look where the flow of milk hits the glass i.e. the top of the glass. It looks like that the milk is actually pouring into the glass from a wrong angle. The stream of milk should be falling on the inside & not on the outside of the mouth of the glass. Therefore, that particular bit of the glass should be visible. And in this layout its not. Maybe its the perspective which is creating some confusion.

iT-iS-i's picture
iT-iS-i
1721 pencils

Hell you're absolutely dead on point! The same effect is also on the ad and worse even look closer!!!

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture
iT-iS-i
1721 pencils

Hell you're absolutely dead on point! The same effect is also on the other ad and worse even, look closer!!! Once noticing this, you can't help, but get a slight churning in your gut...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

adrianapr's picture
adrianapr
1238 pencils

Get-a-Fix is right... it's simply reversed!! What should be visible is not visible... and vice versa. Anyway sorry but I've seen the concept hundreds of times.

mictooni's picture
mictooni
8 pencils

Execution aside; this is simply a toast to creativity; Good thinking.

raverus's picture
raverus
1478 pencils

milk tree?

GillSans's picture
GillSans
84 pencils

yep done before but still works

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