Heart of Commerce, Security

MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director / Copywriter: Robert Frost
VP, Creative Director / Art Director / Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary

April 2007


roman-schwienbacher.com's picture
1021 pencils

i love the graphic.
visualy very nice.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Agreed. The ad is kinda boring (but what would you expect from a corporate branding piece) but the art does a lot to compensate that.



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