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Health Clubs Small Spaces

Published/Aired: 
February 2007
Description: 

In the classifieds of UK newspapers there is a section for Health Clubs. However, instead of containing health clubs, it’s always full of ads for nudge nudge wink wink ‘Massage Parlours’. To make fun of this BJL placed ads in this section, telling people that if they were looking for a real Health Club, they should try Metro Gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa

Comments (3)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

F'nar F'naaar! ;D

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan

Btw, there was a similar campaign that was shortlisted in Cannes last year if I remember correctly:
http://adsoftheworld.com/media/print/midcity_gym_escorts

Chris's picture
Chris
Activity Score 1985

that one is alot better!

Rog's picture
Rog
Activity Score 6082

F'nar F'naaar! ;D

>>>> That's not an ad. THIS is an ad.

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