Heal the Bay: Tecch

Don't let perfectly good toxins go to waste.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor

January, 2010


CuriousPencil's picture
4225 pencils

Better, and visually strong. Though I don't get the 'tecch!' reference (anyone, please?) And maybe the exclamation mark, if you're insisting on it, would've served better at the end of the payoff, where it would really underscore the tsk-ing parental tone of voice.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

another great retouch by Salamagica, dude is on fire or something

picopalqlea's picture
999 pencils

for salamanca's level, i think is very poor. he can do soooo much better. looks like is made on a rush with bad timing, budget and from an intern.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

i agree its lil' washed out and the shadows are a smidge off, but his name has been on something new almost every other day here.

luispiter's picture
2756 pencils

good art direction

the_lizard_king's picture
1257 pencils

Love the art work of all the ads but the concept and copy are extremely lame!!!

And then GOD said...
Let there be creativity!!!

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