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Head&Shoulders: Shoulders
For longer lasting clothes.
Advertising Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Copywriters: Arnaud Labille, Frederic Besset
Art Buyer: Marion Venot
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Comments
very nice. doesn't even need the copy.
I don't get it? The shoulders are worn ...
yeah they're worn out because of the constant cleaning. am i right?
Yepp
yepper
Yeppest :P
~ old habits die hard, older ones never do ~
not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.
(and the art direction is bulk ugly too.)
His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).
Yeah, okay. >>>> That's not an ad. THIS is an ad.
Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.
Yeppest and a half ): P
withalltherespects
Your (Yeppest plus anything...) plus my 1
well done, like it allot.
great art direction also.
oh, nice! It´s a new way, but a good way for this product
reminds me instantly of this video clip ;)
http://www.youtube.com/watch?v=eWLHQ3S-Oq8
good one!
excellent, yeah doesnt even need line.
Me gusta como está centrada la foto, permite una buena lectura
Lu*
I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?
If that's what you meant by "cleaning"?
Don't know, could be wrong but that's what I got...
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