19 comments

doworkson's picture
242 pencils
doworksonWednesday, April 23, 2008 - 17:51

very nice. doesn't even need the copy.

jimkuz's picture
378 pencils
jimkuzWednesday, April 23, 2008 - 18:38

I don't get it? The shoulders are worn ...

Nanel's picture
283 pencils
NanelWednesday, April 23, 2008 - 19:07

yeah they're worn out because of the constant cleaning. am i right?

ivan's picture
ivanWednesday, April 23, 2008 - 19:26

Yepp

Ivan Raszl, admin of AotW

amsterdam73's picture
374 pencils
amsterdam73Wednesday, April 23, 2008 - 19:37

yepper

chintan ruparel's picture
1516 pencils
chintan ruparelThursday, April 24, 2008 - 01:48

Yeppest :P

~ old habits die hard, older ones never do ~

consolidated.db's picture
540 pencils
consolidated.dbWednesday, April 23, 2008 - 21:51

not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.

(and the art direction is bulk ugly too.)

Abra Cadabra's picture
102 pencils
Abra CadabraThursday, April 24, 2008 - 04:10

His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).

Rog's picture
6108 pencils
RogWednesday, April 23, 2008 - 22:08

Yeah, okay.

>>>> That's not an ad. THIS is an ad.

richiethe's picture
24 pencils
richietheThursday, April 24, 2008 - 01:29

Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.

Adaddicted's picture
3439 pencils
AdaddictedThursday, April 24, 2008 - 02:04

Yeppest and a half ): P

withalltherespects

JAGGY's picture
1382 pencils
JAGGYThursday, April 24, 2008 - 02:32

Your (Yeppest plus anything...) plus my 1

Jaggy, MICA Ahmedabad

joestamp's picture
132 pencils
joestampThursday, April 24, 2008 - 02:35

well done, like it allot.
great art direction also.

Vicomte's picture
287 pencils
VicomteThursday, April 24, 2008 - 03:27

oh, nice! It´s a new way, but a good way for this product

capywriter's picture
5525 pencils
capywriterThursday, April 24, 2008 - 06:13

reminds me instantly of this video clip ;)

http://www.youtube.com/watch?v=eWLHQ3S-Oq8

Wordnerd's picture
6714 pencils
WordnerdThursday, April 24, 2008 - 07:02

good one!

Chris's picture
1989 pencils
ChrisThursday, April 24, 2008 - 09:09

excellent, yeah doesnt even need line.

lucciano marisio's picture
163 pencils
lucciano marisioFriday, April 25, 2008 - 09:36

Me gusta como está centrada la foto, permite una buena lectura

L

Example's picture
83 pencils
ExampleWednesday, April 30, 2008 - 04:30

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...