Head&Shoulders: Shoulders

For longer lasting clothes.

Advertising Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Copywriters: Arnaud Labille, Frederic Besset
Art Buyer: Marion Venot

Related videos by Shutterstock

19 comments

doworkson's picture
doworkson
242 pencils

very nice. doesn't even need the copy.

jimkuz's picture
jimkuz
404 pencils

I don't get it? The shoulders are worn ...

Nanel's picture
Nanel
283 pencils

yeah they're worn out because of the constant cleaning. am i right?

ivan's picture
ivan

Yepp

Ivan Raszl, admin of AotW

amsterdam73's picture
amsterdam73
374 pencils

yepper

chintan ruparel's picture
chintan ruparel
1516 pencils

Yeppest :P

~ old habits die hard, older ones never do ~

consolidated.db's picture
consolidated.db
539 pencils

not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.

(and the art direction is bulk ugly too.)

Abra Cadabra's picture
Abra Cadabra
102 pencils

His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).

Rog's picture
Rog
6094 pencils

Yeah, okay.

>>>> That's not an ad. THIS is an ad.

richiethe's picture
richiethe
24 pencils

Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.

Adaddicted's picture
Adaddicted
3435 pencils

Yeppest and a half ): P

withalltherespects

JAGGY's picture
JAGGY
1382 pencils

Your (Yeppest plus anything...) plus my 1

Jaggy, MICA Ahmedabad

joestamp's picture
joestamp
130 pencils

well done, like it allot.
great art direction also.

Vicomte's picture
Vicomte
287 pencils

oh, nice! It´s a new way, but a good way for this product

capywriter's picture
capywriter
5511 pencils

reminds me instantly of this video clip ;)

http://www.youtube.com/watch?v=eWLHQ3S-Oq8

Wordnerd's picture
Wordnerd
6662 pencils

good one!

Chris's picture
Chris
1987 pencils

excellent, yeah doesnt even need line.

lucciano marisio's picture
lucciano marisio
166 pencils

Me gusta como está centrada la foto, permite una buena lectura

L

Lu

Example's picture
Example
99 pencils

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments