19 comments

doworkson's picture
242 pencils
doworkson

very nice. doesn't even need the copy.

jimkuz's picture
378 pencils
jimkuz

I don't get it? The shoulders are worn ...

Nanel's picture
283 pencils
Nanel

yeah they're worn out because of the constant cleaning. am i right?

ivan's picture
ivan

Yepp

Ivan Raszl, admin of AotW

amsterdam73's picture
374 pencils
amsterdam73

yepper

chintan ruparel's picture
1516 pencils
chintan ruparel

Yeppest :P

~ old habits die hard, older ones never do ~

consolidated.db's picture
540 pencils
consolidated.db

not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.

(and the art direction is bulk ugly too.)

Abra Cadabra's picture
102 pencils
Abra Cadabra

His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).

Rog's picture
6108 pencils
Rog

Yeah, okay.

>>>> That's not an ad. THIS is an ad.

richiethe's picture
24 pencils
richiethe

Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.

Adaddicted's picture
3439 pencils
Adaddicted

Yeppest and a half ): P

withalltherespects

JAGGY's picture
1382 pencils
JAGGY

Your (Yeppest plus anything...) plus my 1

Jaggy, MICA Ahmedabad

joestamp's picture
132 pencils
joestamp

well done, like it allot.
great art direction also.

Vicomte's picture
287 pencils
Vicomte

oh, nice! It´s a new way, but a good way for this product

capywriter's picture
5525 pencils
capywriter

reminds me instantly of this video clip ;)

http://www.youtube.com/watch?v=eWLHQ3S-Oq8

Wordnerd's picture
6714 pencils
Wordnerd

good one!

Chris's picture
1989 pencils
Chris

excellent, yeah doesnt even need line.

lucciano marisio's picture
163 pencils
lucciano marisio

Me gusta como está centrada la foto, permite una buena lectura

L

Example's picture
83 pencils
Example

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...