17 comments

Kateter's picture
Kateter
2024 pencils

aaaa.... I get it... no white dots on the hair... deep. very deep.

soulviamusic's picture
soulviamusic
136 pencils

awesome...................
clear in the first look...........

thirty6chambers's picture
thirty6chambers
1464 pencils

these aren't working. what do these old photos have to do with dandruff? i get that the white marks are not present in the hair areas... but that's a photo issue and it seems arbitrary.

ming the merciless's picture
ming the merciless
190 pencils

After reading your comment I kinda hoped you weren't really working in the ad industry. When I found out you were I felt a little bit depressed.

If you don't understand the cleverness of this ad then I'm afraid it's too late for you my friend.

thirty6chambers's picture
thirty6chambers
1464 pencils

I hope you're not in ad because you're obviously an asshole and an idiot. If you read my comment I obviously understood their concept but I don't think it's clever. Sorry for having an opinion, Hitler. Just because they removed white spots from what would normally have white spots doesn't make it clever. Here's an idea, how about they just show a tv screen with an image of a guy's head with a lot of static, but get this.... the hair has no white static marks! give me an award please?

MaraHolly's picture
MaraHolly
18 pencils

but then it would just be all black?

benjaminbrown's picture
benjaminbrown
439 pencils

I think these are good, but perhaps a little bit too subtle, I missed it to start with.

However I think the association with nerd-burgers (as pictured above) and dandruff is a bad one for Head and Shoulders.

Don Draper's picture
Don Draper
144 pencils

Subtle is good. These kids today with their loud transistor radios blasting that Chubby Checker could learn a little something from this fellow. If you're gonna sport that new-fangled "mop-top" look, you'd better keep it clean. Mark my word, this young man is going places. I just want to say one word to you son. Are you listening? Plastics!

By the way, very cool ads.

easy tiger's picture
easy tiger
68 pencils

shit

Don Draper's picture
Don Draper
144 pencils

Hey, easy, Tiger.

kalpesh78's picture
kalpesh78
2580 pencils

art direction is good.. insight is an old one..
similar stuff done for washingpowders where you have a yellowing paper and the shirts are still white as new

ideas....30 minutes nahi toh free.

jonybeta's picture
jonybeta
364 pencils

I love this campaing, clever and simple.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Bundy Agency's picture
Bundy Agency
597 pencils

i cant be bothered doing any research into this, so as far as i know this is what actually happened

in spring of 2007 in a dusty office in romania, two creatives were sitting around smoking cigars and trying to work out what sort of things get white dots on them. "ah yes old chap, an old photo" one would say, the other would then scribble something on his note pad "we could could just allude to the fact we've been around since the 60's." "hahahaha" they would both chuckle.

ManchuChanchu's picture
ManchuChanchu
701 pencils

this is ideas been done to death for detergents, facial creams, household products...blah blah blah

Tapper's picture
Tapper
490 pencils

It just doen't feel fresh and new

Strip. Strip. Strip.

underscore's picture
underscore
7 pencils

you over used your heads...or shoulders?

http://adsoftheworld.com/media/print/palette_long_lasting_color

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