Head & Shoulders: Soccer

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves

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14 comments

kergu's picture
kergu
6785 pencils

jmmm... ok pueden pensar que el copy está de mas... pero uno bueno nunca está de mas..

tortis24's picture
tortis24
160 pencils

yo la entiendo sin copy, pero creo que no le vendría mal uno

romit's picture
romit
17 pencils

El problema aca es que la caspa parece sudor. Incluso si el producto nos hace ver que es caspa, toma un poco de tiempo notarlo.

Alusta's picture
Alusta
52 pencils

Not sure how no one realised that it just looks like sweat.
Unless of course that's the idea. Then it's just bad.

Adaddicted's picture
Adaddicted
3435 pencils

english please...
and NO to this one

withalltherespects

Wordnerd's picture
Wordnerd
6662 pencils

lame. the visual isn't strange so people won't get a spyglass to realize it's not sweat. and even if they do it's lame

perromalo's picture
perromalo
429 pencils

I think the boxing one is easier to understand. Still like it.

Dzsoi's picture
Dzsoi
5268 pencils

Totally agree, the boxer / box glove could mean the shampoo there, hence 'fight dandruff', but football is not about aiming heads with the ball. Fail here, other is good.

atb2005's picture
atb2005
13567 pencils

It's true that you don't aim footballs at heads (though it's not completely impossible to get hit in the head with a ball). This, however, is about the impact, not about the manner in which it is administered. So it's not a total fail.

guru84's picture
guru84
91 pencils

thought is nice..
but not convincing..

pwucel's picture
pwucel
158 pencils

Take one kilometer before you reach... correct? It can be sweat, it can be special effect but never be a dandruff... someone who is sweating in any event there is no dandruff fall in this way. It will stick to the scalp. Thanks

For execution its fine.

Guest's picture
Guest

Si....definitivamente no le vendría nada mal un poco de Copy, algo que fuera sumamente creativo y explicara que no es sudor, que es Caspa.

fersvax's picture
fersvax
1237 pencils

No creés que el producto hace esa labor?

FER.

Guest's picture
Guest

El copy lo tiene el producto dejen la mamadera ya. En el mercado donde se produjo el arte todos saben que hace.

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