Head & Shoulders: Soccer
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves
14 Comments
jmmm... ok pueden pensar que el copy está de mas... pero uno bueno nunca está de mas..
yo la entiendo sin copy, pero creo que no le vendría mal uno
http://www.ameets.com/carlos_del_moral
El problema aca es que la caspa parece sudor. Incluso si el producto nos hace ver que es caspa, toma un poco de tiempo notarlo.
Not sure how no one realised that it just looks like sweat.
Unless of course that's the idea. Then it's just bad.
english please...
and NO to this one
withalltherespects
lame. the visual isn't strange so people won't get a spyglass to realize it's not sweat. and even if they do it's lame
I think the boxing one is easier to understand. Still like it.
Totally agree, the boxer / box glove could mean the shampoo there, hence 'fight dandruff', but football is not about aiming heads with the ball. Fail here, other is good.
It's true that you don't aim footballs at heads (though it's not completely impossible to get hit in the head with a ball). This, however, is about the impact, not about the manner in which it is administered. So it's not a total fail.
thought is nice..
but not convincing..
Take one kilometer before you reach... correct? It can be sweat, it can be special effect but never be a dandruff... someone who is sweating in any event there is no dandruff fall in this way. It will stick to the scalp. Thanks
For execution its fine.
Si....definitivamente no le vendría nada mal un poco de Copy, algo que fuera sumamente creativo y explicara que no es sudor, que es Caspa.
No creés que el producto hace esa labor?
FER.
El copy lo tiene el producto dejen la mamadera ya. En el mercado donde se produjo el arte todos saben que hace.