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Published/Aired: 
April 2008
2682
Description: 

Print advertisment created by Saatchi & Saatchi, France for Head & Shoulders, within the category: Health.

For longer lasting clothes.

Advertising Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Copywriters: Arnaud Labille, Frederic Besset
Art Buyer: Marion Venot

Comments (19)

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Highest Rated

Example's picture
Example
Activity Score 99

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...

doworkson's picture
doworkson
Activity Score 242

very nice. doesn't even need the copy.

jimkuz's picture
jimkuz
Activity Score 410

I don't get it? The shoulders are worn ...

Nanel's picture
Nanel
Activity Score 283

yeah they're worn out because of the constant cleaning. am i right?

ivan's picture
ivan

Yepp

amsterdam73's picture
amsterdam73
Activity Score 374

yepper

chintan ruparel's picture
chintan ruparel
Activity Score 1516

Yeppest :P

~ old habits die hard, older ones never do ~

consolidated.db's picture
consolidated.db
Activity Score 545

not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.

(and the art direction is bulk ugly too.)

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).

Rog's picture
Rog
Activity Score 6082

Yeah, okay.

>>>> That's not an ad. THIS is an ad.

richiethe's picture
richiethe
Activity Score 24

Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.

Adaddicted's picture
Adaddicted
Activity Score 3435

Yeppest and a half ): P

withalltherespects

JAGGY's picture
JAGGY
Activity Score 1382

Your (Yeppest plus anything...) plus my 1

Jaggy, MICA Ahmedabad

joestamp's picture
joestamp
Activity Score 130

well done, like it allot.
great art direction also.

Vicomte's picture
Vicomte
Activity Score 287

oh, nice! It´s a new way, but a good way for this product

capywriter's picture
capywriter
Activity Score 5509

reminds me instantly of this video clip ;)

http://www.youtube.com/watch?v=eWLHQ3S-Oq8

Wordnerd's picture
Wordnerd
Activity Score 6692

good one!

Chris's picture
Chris
Activity Score 1985

excellent, yeah doesnt even need line.

lucciano marisio's picture
lucciano marisio
Activity Score 166

Me gusta como está centrada la foto, permite una buena lectura

L

Lu

Example's picture
Example
Activity Score 99

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...

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